Shefaly – Medium

Shefaly

Shefaly
in
Life in Luxury 

Autonomous cars and luxury marques

Aston Martin, James Bond’s car of choice (except when he went through a BMW phase), showcased a powerboat at Monaco Yacht Show this year…

Oct 13, 2016

Oct 13, 2016

Shefaly
in
Life in Luxury 

Influencer marketing and the luxury marque

Eight years ago, I was pondering the meaning of “authority” on the web. Fast forward to 2016 and the language has moved on. It is no longer…

Aug 23, 2016

Influencer marketing and the luxury marque

Aug 23, 2016

Shefaly
in
Life in Luxury 

Investment and Luxury: The Birkin Bag

From fashion magazines to feminist commentariat and regular journalism outfits, many seem to be telling women this January that buying…

Jan 15, 2016

Investment and Luxury: The Birkin Bag

Jan 15, 2016

Shefaly

Terrorism and Luxury Brands

Paris, Hemingway’s moving feast, the city of lovers and light, the home to well-regarded luxury brands, faced brutal terrorism on November…

Dec 1, 2015

Terrorism and Luxury Brands

Dec 1, 2015

Shefaly
in
Life in Luxury 

Authenticity, genuineness and the luxury brand

With enhancement technologies amplifying a sensual experience associated with a luxury brand, can the brand still claim authenticity?

Apr 21, 2015

Apr 21, 2015

Shefaly
in
Life in Luxury 

Respectful design, contemptuous design

Contemptuous design privileges technology & sunk cost over customer experience. Respectful design serves the customer’s desires.

Mar 16, 2015

Respectful design, contemptuous design

Mar 16, 2015

Shefaly
in
Life in Luxury 

Men in women’s fashion: the gender imbalance we don’t talk about

In the fashion industry, women are key spenders but the control, creative direction & value appropriation overwhelmingly lie with men.

Mar 7, 2015

Men in women’s fashion: the gender imbalance we don’t talk about

Mar 7, 2015

Shefaly
in
Life in Luxury 

Of subtractive creativity

Subtractive creativity is rewarding. In the words of the Lotus car creator, Colin Chapman: “Simplify, then add lightness.”

Feb 24, 2015

Of subtractive creativity

Feb 24, 2015

Shefaly
in
Life in Luxury 

Creativity and Emergence

Transformation is emergent, and requires individual ideas, freedom to inquire & a light touch approach to process.

Feb 17, 2015

Creativity and Emergence

Feb 17, 2015

Shefaly
in
Life in Luxury 

Unflattered by imitation

Luxury marques will innovate to keep the allure of exclusivity alive, and to drive fans and potential customers away from counterfeits.

Feb 3, 2015

Unflattered by imitation

Feb 3, 2015

Shefaly

Shefaly

Luxury, Design, Xtech, Art, Learning | Strategy, Risk, Tech, Talent | Epistemologically open-minded | 100 Women To Watch http://goo.gl/hRvx6M

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