Shwetanshu GoelOut of the Closet: IKEA’s Bold Stand for LGBTQIA+ VisibilityDiscover how IKEA’s ‘The Closet’ campaign is shining light on the challenges faced by the LGBTQIA+ community and why this bold initiative…Jul 3Jul 3
Shwetanshu GoelHow Les Bleues Caught Viewers’ Biases Red-HandedUnlike typical ads, this ad boldly confronted viewers’ biases head-on. It not only challenged perceptions in football but also made…Jun 26Jun 26
Shwetanshu GoelOYO’s New Look: Chic, Comedic, and Family FriendlyA Hilarious & Luxurious Transformation You Won’t Believe! How OYO is rebranding to broaden its appeal and become more family friendly.Jun 15Jun 15
Shwetanshu GoelPrime Time: How Logan Paul and KSI’s Hydration Drink Is Shaking Up The AislesGatorade, Redbull and Monster are losing it. This is how Logan Paul and KSI’s Prime Hydration disrupted the beverage industry, leveraging…Jun 10Jun 10
Shwetanshu GoelAdapting to Local Tastes, One Bowl at a Time: A Kellogg’s India StoryCold flakes + Hot milk = Disaster! How Kellogg’s reinvented its cereals to win over Indian consumers by aligning with local breakfast…May 30May 30
Shwetanshu GoelShould logos be simple? These brands said “NO”Discover iconic brands that defied simplicity and created memorable, intricate logos that stand out worldwide.May 273May 273
Shwetanshu GoelFOMO for Sale: How Brands Create Demand Through ScarcityIs that new sneaker drop really rare, or just a marketing myth? Here’s how marketers make you crave that “sold-out” stuff.May 24May 24
Shwetanshu GoelMore Than Just Coffee: How Nescafé’s “Stammering Comedian” Ad Inspired MillionsA caffeinated tale that’ll leave you inspired, not advertised.May 20May 20
Shwetanshu GoelFrom Ads to Icons: The Iconic Mascots of Indian BrandsFrom Amul’s witty girl to Vodafone’s quirky ZooZoos, India’s mascots blend humor and charm, becoming iconic celebrities.May 17May 17
Shwetanshu GoelA Look Back at Cadbury Gems’ “Raho Umarless” CampaignCadbury’s “Raho Umarless”: A chocolatey revolution inviting everyone to indulge in playful nostalgia, no age limits, just endless fun.May 15May 15
