Siddharth DeswalUnderstanding the A/B Testing MarketZarget got acquired by Freshworks back in August 2017, and I was meaning to write about the internals of how the A/B testing market…Dec 3, 2017Dec 3, 2017
Siddharth DeswalGive the “why” behind your feedback, else you’ll warp your team’s behaviorEarly in my career, I was often given feedback to the tune of “this isn’t good enough, change it to ….. (my manager’s opinion)”. I’ve…Dec 1, 2017Dec 1, 2017
Siddharth DeswalinHackerNoon.comUnsolicited Career Advice for Tech MarketersTL;DR be a business person doing marketing, not a marketer doing marketingSep 21, 2017Sep 21, 2017
Siddharth DeswalWhat B2B marketers get wrong about lead scoringRecently, a team of SaaS marketers asked me about how we implemented lead scoring at VWO, and what they should be doing to implement the…Jun 28, 2017Jun 28, 2017
Siddharth DeswalHow to decide if SDRs should report into Sales or MarketingWho am I writing for? People who’re responsible for orchestrating Sales or Marketing processes in B2B SaaS startups.May 12, 2017May 12, 2017
Siddharth DeswalinHackerNoon.comDeep And Wide Product Adoption Are Key To Reducing SaaS ChurnWho am I writing for? SaaS product managers and founders.Mar 19, 20172Mar 19, 20172
Siddharth DeswalHere’s When NOT To Write Benefits-Driven Marketing CopyWho am I writing for?Jan 22, 2017Jan 22, 2017
Siddharth DeswalinHackerNoon.comWhy No One Responds To Your Customer Success ManagersWho am I writing this for: people who are building or managing a Customer Success function.Sep 11, 20162Sep 11, 20162
Siddharth DeswalIn SaaS, the product is not the complete solution to your customers’ problemsWho is this for: startup founders who’re building SaaS tools.Sep 10, 2016Sep 10, 2016
Siddharth DeswalWant startup success? Give businesses a way to sell to their potential customersWant to create an incredibly successful startup and make the world a better place in the process? Create a communication channel for…Jun 9, 2016Jun 9, 2016
