Fernanda LealHow to manage a CRO program: a guide provided by CXL InstituteThis is the last article in my series reviewing the Conversion Optimization Minidegree, provided by CXL Institute.Nov 22, 2021Nov 22, 2021
Fernanda LealOptimizing for B2B and Customer value optimizationThis is the part 11/12 in my series reviewing the Conversion Optimization Minidegree, provided by CXL Institute.Nov 15, 2021Nov 15, 2021
Fernanda LealStatistics for A/B testing and A/B testing masteryThis is the part 10/12 in my series reviewing the Conversion Optimization Minidegree, provided by CXL Institute.Nov 11, 2021Nov 11, 2021
Fernanda LealA/B Testing Foundations, How to Run Tests, and Testing Strategies — ReviewThis is the part 9/12 in my series reviewing the Conversion Optimization Minidegree, provided by CXL Institute.Oct 29, 2021Oct 29, 2021
Fernanda LealHeuristic Analysis, Google Analytics Audit and Voice of Customer DataThis is the part 8/12 in my series reviewing the Conversion Optimization Minidegree, provided by CXL Institute.Oct 24, 2021Oct 24, 2021
Fernanda LealUser Research and Fast and Rigorous User Personas— CXL ReviewThis is the part 7/12 in my series reviewing the Conversion Optimization Minidegree, provided by CXL Institute.Oct 16, 2021Oct 16, 2021
Fernanda LealGoogle Analytics 4 and Google Tag Manager — CXL ReviewThis is the part 6/12 in my series reviewing the Conversion Optimization Minidegree, provided by CXL Institute.Oct 10, 2021Oct 10, 2021
Fernanda LealLanding Page Optimization and Conversion Research — ReviewThis is the part 5/12 in my series reviewing the Conversion Optimization Minidegree, provided by CXL Institute.Oct 2, 2021Oct 2, 2021
Fernanda LealGoogle Analytics for Beginners: an (almost) illustrated guide — ReviewThis is the part 4/12 in my series reviewing the Conversion Optimization Minidegree, provided by CXL Institute.Sep 25, 2021Sep 25, 2021
Fernanda LealNeuromarketing, emotional content strategy and influence design — ReviewAn overview of my third week at the Conversion Optimization Minidegree, provided by CXL Institute.Sep 19, 2021Sep 19, 2021
