Paramita Mohamad – Medium

Paramita Mohamad

Paramita Mohamad

Hengkang itu patriotis

Artikel ini adalah hasil menulis ulang rangkaian twit saya tanggal 18–20 April 2019, dimulai satu hari setelah hari pemungutan suara dalam…

Apr 20, 2019

Hengkang itu patriotis

Apr 20, 2019

Paramita Mohamad

Apa yang sesungguhnya kita rayakan di tanggal 17 Agustus?

Jawaban singkat: patriotisme, bukan kemerdekaan. Karena itu, seruan tentang belum sepenuhnya bangsa ini merdeka akan masuk kuping kanan…

Aug 18, 2018

Apa yang sesungguhnya kita rayakan di tanggal 17 Agustus?

Aug 18, 2018

Paramita Mohamad

Tata krama untuk tamu tak diundang

Makalah yang disampaikan dalam Lokakarya AdWar “Is it even possible to battle against commercial skipping?”, Pekan Komunikasi FISP UI, 20…

Apr 20, 2017

Tata krama untuk tamu tak diundang

Apr 20, 2017

Paramita Mohamad

“Make advertising great again”? No, let’s make it less horrible.

Every year the advertising industry in Indonesia gives awards for ads they deem the most creative. This award festival is called Citra…

Dec 4, 2016

“Make advertising great again”? No, let’s make it less horrible.

Dec 4, 2016

Paramita Mohamad

Never trust anyone who tells you that the brief is simple.

There’s nothing more that irks me at work than…

May 10, 2015

Never trust anyone who tells you that the brief is simple.

May 10, 2015

Paramita Mohamad

Explaining the creative idea clearly and concisely

When I was still a junior in advertising, every time I saw great work got made I wondered, “How did they come up with it?”

May 10, 2015

May 10, 2015

Paramita Mohamad

Using celebrities in advertising: does it pay off?

This is what we want to do when clients tell us they insist on having celebrities in in their ads.

May 10, 2015

Using celebrities in advertising: does it pay off?

May 10, 2015

Paramita Mohamad

Cutting through the jargon: brand positioning, brand essence, brand equity, and brand idea

One month ago, out of the blue an ex-colleague (he left my agency to start his own creative boutique) texted me. Turned out he needed my…

May 10, 2015

May 10, 2015

Paramita Mohamad

The more I understand UX design, the more pessimistic I get about the future of advertising…

Our Separate Ways by Jukka Zitting

May 10, 2015

The more I understand UX design, the more pessimistic I get about the future of advertising…

May 10, 2015

Paramita Mohamad

Paramita Mohamad

I help those who want to make Indonesia suck less get buy-in and make changes. I tell stories, use visuals, evoke feelings, and get rid of gibberish.

Following

Help
Status
About
Careers
Press
Blog
Privacy
Terms
Text to speech
Teams