Silver PushLeverage Cross-Screen Viewing Behavior with TV Ad SyncAttracting the attention of the customer is the key aspect of any advertising. Television commercials have for a long time been the main…Dec 19, 2019Dec 19, 2019
Silver PushIs TikTok’s Advertising Potential Worth The Brand Safety Risk?Let’s be honest. TikTok has been on a roller coaster ride since its inception.Dec 5, 2019Dec 5, 2019
Silver PushThe Rise of AI Powered Video Content MarketingWith internet having an average penetration of 90% in developed markets, digital advertisement has reached never before frontiers to…Aug 14, 2019Aug 14, 2019
Silver PushAI Powered Moment Marketing & Context Detection AdvertisementSouth East Asia has played host to numerous innovations in ad-tech industry with the region witnessing one of the highest internet…Jul 10, 2019Jul 10, 2019
Silver PushThe Rise of AI Led Marketing InnovationsThe buzz words since the last year has been Artificial Intelligence and Machine Learning, being mentioned in developments of each industry…Jun 21, 2019Jun 21, 2019
Silver PushMaking of Mirrors: The AI-driven Content Detection Technology‘’We’ll synchronize between TV and digital ‘’ — the words that changed the whole scenario and gave rise to SilverPush’s AI-driven…Jun 7, 2019Jun 7, 2019
Silver PushCongress & CampaignsAfter the digital campaign wave of 2014, the 2019 campaigns began from March with each party rolling out powerful campaigns against each…May 15, 2019May 15, 2019
Silver PushNYAY- The Theme of Congress CampaignIn 2014, BJP came up with their famous campaign slogan ‘Acche Din’ and yes it did create a wave. The year 2019, Congress took the same…May 7, 2019May 7, 2019
Silver PushPolitics in the Digital Age2014 elections welcomed a new age of campaigning using social media. Today, almost all political parties big or small, for the center or…Apr 23, 2019Apr 23, 2019
Silver PushElections and Social Media Campaigns2014, the last elections saw ‘The Modi Wave’ running throughout the whole country. But how did Narendra Modi gain this popularity? How did…Apr 15, 2019Apr 15, 2019