Daily UX Writing Challenge: Day 2
Being a parent doesn’t mean you have to put a halt on what you love
Scenario: A user is a working parent, and a big sports fan, in the midst of their favorite sports season who can no longer attend games.
Challenge: Write a promotional screen for an app that lets a user choose teams, sends game reminders, real-time score updates and highlight videos.
Headline: 40 characters max
Body: 175 characters max
Button(s): 25 characters max
When it comes to ‘sport’, my mind thought ‘togetherness’ immediately, so I tried to make the whole writing reflect the word (“We got you covered.” and “Count me in!”). I decided to add the ‘winner in sport’ photo to enhance the headline and hopefully will encourage the busy user to download the app. I did have some difficulty writing the body. I tried to make it sound not too advertisement-ish, so I opted for the safe copy but still including all the information in the brief.
There are no feedbacks from this, but if anyone has thoughts on the copy and design, feel free to comment below, I would love to hear your insights!
Thank you very much in advance!
