Daily UX Writing Challenge: Day 4
Why go to the store when you can get it delivered?
Click here for the index/masterpost of all the challenges
Scenario: A user is in their favorite supermarket. They open the supermarket’s app on their phone to see what’s on sale and are greeted by a promotion.
Challenge: Write a promotional home screen for a subscription service that delivers groceries to the user once-a-month for a flat fee.
Headline: 45 characters max
Body: 175 characters max
Button(s): 25 characters max
Honestly I struggled a lot with this challenge, but I hope I interpreted most of the brief right. Though the promotion is offering delivery service, I wanted to acknowledge their effort on going to the store too, so I tried to make it conversational at first. I kinda wondered if it gets too wordy at the end, but I hope it’s at least understandable for the user.
The selling point of this service:
- No long lines
2. Saving time
3. Comfort shopping from anywhere
UI-wise I try to make it look ‘fresh and clean’. Illustration I used in this design is from stories at Freepik.com
Feedback from Daily UX Writing Facebook group (bulleted for convenience):
1. Yes, it sounds too wordy for busy user trying to do their shopping, how about this: “We love seeing you, but life can be busy. That’s why we offer 25$ monthly grocery delivery. Try your first delivery free!”
2. UI was kinda distracting (don’t justify the paragraph, stick to align left or align right)
My revision according to feedback:
Copy:
- Concise the body, though I decided to keep the ‘sign up’ phrase to match it with the first CTA button.
UI Design:
- Scaling the rectangle pop up
- Change the body alignment to “center” only.
For this one, I got pretty good feedback, so I decided not to revise it again.
If anyone has feedbacks on this challenge, do drop it in the comment, I would love to hear your insight!
Thank you very much in advance!
