Sofie Penn-SlaterinColourcakeHow to Use Brand Storytelling EffectivelyIt’s all about letting the brand take a backseat and putting your customers at the center of the story.Aug 20, 2020Aug 20, 2020
Sofie Penn-SlaterinColourcakeThe Risks of Telling the World Your Brand is SustainableAnd how to make your sustainable branding rock.Aug 5, 2020Aug 5, 2020
Sofie Penn-SlaterinColourcakeHumanising Brands: Not Just a Marketing BuzzwordIn the world of branding, “humanisation” isn’t just another fleeting trend. It’s an ongoing shift in the way that consumers want to…Jul 30, 2020Jul 30, 2020
Sofie Penn-SlaterinColourcakeTraditional offices are dead. Blended living concepts are in.We’re entering the age of blended living and working concepts, and it’s the hospitality industry that’s leading the way.May 26, 2020May 26, 2020
Sofie Penn-SlaterinColourcakeBeyond The Human Touch: How Hotels Can Bounce BackFor hotels, success will lie in their ability to re-position themselves and adapt to the “new normal”.May 12, 2020May 12, 2020
Sofie Penn-SlaterinColourcakeThis is How the Fashion Industry Can Future-Proof ItselfIf the industry has learned one thing from the COVID-19 outbreak, it’s that the current model simply isn’t sustainable.Apr 22, 20201Apr 22, 20201
Sofie Penn-SlaterinColourcakeHow to Write an E-Commerce Email Without Using The Phrase “Unprecedented Times”On April 11th, 2020, Jessica Salifa posted a poem she’d written on Twitter. It’s titled “The First Lines of Emails I’ve Received While…Apr 14, 2020Apr 14, 2020
Sofie Penn-SlaterThe Marketing Channels to Focus On in April 2020Just 8% of consumers think that brands should stop advertising during the coronavirus outbreak. But plenty of marketers are considering…Apr 7, 2020Apr 7, 2020
Sofie Penn-SlaterinColourcakeHow to Manage Your Brand Communications During a Global CrisisWhen disaster hits, brand communications are suddenly thrown into the spotlight. Just think about your inbox, overflowing with emails from…Mar 20, 2020Mar 20, 2020
Sofie Penn-SlaterinColourcakeI Took a Dive Into Six TikTok Marketing FearsOnly 4% of marketers are using TikTok as a part of their company’s social strategy, despite it being the biggest emerging social platform.Mar 3, 2020Mar 3, 2020
