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None of us are as adorable as this kitten, but we can all unplug like she does. Photo by Romane van Troost via Unsplash.

If you’re a woman in business, you’ve probably heard that you spend too much time in front of screens and tethered to your phone. But most of us, especially entrepreneurs, have all kinds of excuses why it’s imperative to be glued to a screen at all times.

Yes, they are excuses. It’s so easy to ignore your own physical and mental health in the consumer economy. …


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Aww, this Peke doesn’t have to worry about perfection! Photo by Michel Kwan via Pixabay.

Letting go of perfectionism is one of the best ways for women in business, especially business owners, to reach their goals. And honestly? To enjoy a better life. COVID-19 got you rethinking your career? Let it help you rethink your attitude towards mistakes too.

Perfectionism may not only be holding you back. It stops a lot of people from getting started in the first place, but don’t let it stop you. Maintaining high standards is not the same as perfectionism. Stay scrupulous, but don’t go too far. Give yourself your life back, not to mention some of your sanity.

“Perfectionism…


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Positive mindset is crucial for entrepreneurs, but the LoA is not. Photo by Heather Ford on Unsplash

A business owner’s mindset is one of the biggest factors in the company’s success. Those constantly thinking negative thoughts will find profitability (and happiness) hard to come by. You’ve got a much better shot at creating a lasting business that works simply by believing that you can.

Belief in yourself is necessary, but it’s not sufficient. Despite what you may have heard from coaches and others talking about the Law of Attraction, there’s much more that you need to succeed. Though they claim it’s based on scientific principles, it isn’t.

As someone with a background in science, it drives me…


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Thinking about leaving your current 9 to 5 to run your own business? Want to change your job title from employee to entrepreneur?

Imagine calling your own shots. People listening to what you have to say. Creating a work schedule in tune with your energy cycle so your most productive time is aligned with your deepest work.

What would it be like to focus deeply? You’re finally able to turn off email notifications that your boss couldn’t in the corporate world. Designing your own product line, finding the right clients, and charging what you’re worth.

This isn’t some kind of…


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Sunk investments can be repurposed as long as you learn from them. Photo by Emjeii Beattie on Unsplash.

When you think back over your career, did you get everything right the first time? If you’re an entrepreneur, was your roll-out smooth and error-free? Or were you scrambling to finish at least one thing before launch?

Now, the bigger question: did you learn from those mistakes? At least eventually? Or did you double down on it? Refuse to give up because you’d already sunk so much time, energy, and/or moolah into it that you couldn’t walk away?

Either way, did you also spend a lot of time beating yourself up for making mistakes, not being perfect, or not learning…


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She’s a businesswoman working on her conversational style! Photo by Luke Southern on Unsplash

Are you an entrepreneur ready to do some content marketing? Got your pencils sharpened and your sit-stand desk positioned for the best writing of your life? After you spend hours on your content, you check it for spelling and grammar before publishing.

Yet according to your analytics, no one spends more than a few seconds on your pages. It seems like they get turned off before they’re even halfway through your first paragraph. What gives?

Education, probably.

“I want to do business with a company that treats emailing me as a privilege, not a transaction.” — Andrea Mignolo

Only professors need academic writing, not business owners

Just to…


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Is this your customer? Photo by Etienne Girardet on Unsplash

Every business owner should celebrate this Saturday! January 16th is Get To Know Your Customers day. Find out what problems your clients and prospects have, and what their pain points are.

Solve your clients’ problems, build a successful business. Simple as that! The better you understand their struggles and pain points, the more your marketing message shows that you’re the one to help them.

“People will sit up and take notice of you if you will sit up and take notice of what makes them sit up and take notice.” — Harry Selfridge

Why entrepreneurs benefit from knowing their customers

I have a friend (really! I swear…


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Write that book! Photo by Andrew Neel via Unsplash.

Dreamed about writing your own book? Why not make 2021 the year you actually write it? In addition to what you’ve learned during your business career, you’ve probably got some stories from the coronavirus epidemic.

Like many other women in business, do you have some knowledge that would help other people if they learned it? If so, you definitely have a book within you! All you need is to write it. Easy-peasy, right?

OK, maybe writing a book isn’t the easiest task in the world. …


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Tune into your prospects’ favorite radio station. Photo by Dawid Zawiła on Unsplash.

As a business owner what’s your favorite music to listen to? Country? Rock? Heavy metal? Jazz? Hip-hop? Classical? Electronic Dance Music? Trap? Some or all of the above, or something else?

Where are you located? US West Coast? US East Coast? US other? Europe? South or Central America? Africa? Asia? East Asia? Elsewhere?

I know what your favorite radio station is. No matter where you are in the world, and no matter what music you like to listen to. Don’t believe me? Read on!

“Personally, I am very fond of strawberries and cream, but I have found that for some…


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Let’s make 2021 a success… get your mind in the right gear! Photo by Amy Shamblen on Unsplash

Picture it: you’re a business owner, sitting in your coach’s pleasantly decorated office. She’s professionally dressed for your get-to-know-each-other-chat. Friends of yours, also entrepreneurs, referred you to her and they swear by her services.

So far, she’s hit the nail right on the head: she gets it. She knows the problems you face and obviously has the solutions. You feel relaxed, like you’re in good hands, as she starts to talk about her process. “The first step is to make sure that you’re in the right mindset,” she says.

Which leads me to the question: do you run screaming out…

Jennifer Jank

Want to build your professional credibility through books and articles? Or make the leap from employee to entrepreneur? https://desertdivawriting.com

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