Srikanth VHow BFSI’s broken customer segmentation is hindering marketing personalizationcustomer segmentationSep 25, 2023Sep 25, 2023
Srikanth VWhy B2B shouldn’t get ‘personal’ about personal emails2016–2020: “Please give us your corporate email”. Because “@gmail” etc. are bad leadsJul 18, 2021Jul 18, 2021
Srikanth VCan Koo Woo Twitterati?Koo earlier known as Ku Koo Ku ventured into microblogging, social networking space in March 2020.Jun 26, 2021Jun 26, 2021
Srikanth VHow to Reduce Cost Per Click and Improve your Ad VisibilityHow much did your last Pay-Per-Click (PPC) campaign cost? Do you regret that the campaign was all about impressions and clicks but didn’t…Apr 10, 2020Apr 10, 2020
Srikanth V3 Questions Every CMO Should AnswerIf you are a CMO or someone who is at the helm of Marketing Operations, there might be many questions keeping you up at night.Mar 16, 20201Mar 16, 20201
Srikanth VGetting Started with Account Based Marketing? Read these two tips before you beginAccount Based Marketing is not new and has been around for quite some time. As per a study by Sirius Decisions, 92% of B2B marketers say…Mar 12, 2020Mar 12, 2020
Srikanth VSEO in 2020: Trends you cannot ignore in your SEO strategyThe quest to be on top of the search results has never been so exciting. With several algorithm updates from Google, which has more than…Feb 26, 2020Feb 26, 2020
Srikanth VThe Advent of AI in MarketingHow do we leverage Artificial Intelligence in marketing? Have you been deliberating on this recently? Or are you unknowingly using AI…Jan 2, 2020Jan 2, 2020
Srikanth VBounce and Exit Rate — Website metrics that matterWhat is the best thing that can happen to a marketer, content writer, and web developer? It is to have a visitor navigating around their…Dec 2, 2019Dec 2, 2019
