State of the ScreensinState of the ScreensAre Local TV Automated Deals Finally Here?Big news: Local TV advertising is a $16B business, and HudsonMX plans to automate part of the process covering $6B (38%) this year.Jun 19, 2019Jun 19, 2019
State of the ScreensinState of the ScreensWhat Is Jeffrey Katzenberg’s Quibi All About, and Why Should You Care?2.Jun 19, 2019Jun 19, 2019
State of the ScreensinState of the ScreensMary Meeker’s most important trends on the internetBelow are a few highlights from Mary Meeker’s annual Internet Trends presentation at the Code Conference.Jun 19, 2019Jun 19, 2019
State of the ScreensinState of the Screens‘Something enormous’: Inside Walmart’s ambitious streaming video plansWalmart is preparing an ad-supported streaming service with middle America as the target audience.Jun 13, 2019Jun 13, 2019
State of the ScreensinState of the ScreensJohn Stankey’s challenge: Making AT&T’s $100 billion bet on Time Warner pay offThe big bet: AT&T is re-aligning WarnerMedia around the future of media consumption with a goal of 70M subscribers for its new streaming…Jun 13, 2019Jun 13, 2019
State of the ScreensinState of the ScreensMarketers Turn Up Podcast AdvertisingPodcast advertising revenue by year (YoY growth) according to PwC: 1) 2015 — $106M 2) 2016 — $169M (↑ 60%) 3) 2017 — $314M (↑ 86%) 4) 2018…Jun 13, 2019Jun 13, 2019
State of the ScreensinState of the ScreensPolitical Ad Spending Will Approach $10 Billion in 2020, New Forecast Predicts1Jun 13, 2019Jun 13, 2019
State of the ScreensinState of the ScreensVideo measurement standard inches closer to realityThe Media Rating Council (MRC) is moving closer to a single standard for cross screen video ad measurement.Jun 6, 2019Jun 6, 2019
State of the ScreensinState of the Screens“Older, Broader, Edgier”: What to Expect From Hulu Under Disney’s ControlDisney expects to grow Hulu into a $27.5B business by 2024!Jun 6, 2019Jun 6, 2019
