Stefania BorchiaHow marketing can help MQL quality for B2B growthInstead of focusing on numbers, marketing teams should focus onMay 2May 2
Stefania BorchiaAre my keywords “really” ranking?If your keywords are ranking below position 5, you might not get the expected ROI. Here are 6 solutions to 6 ranking issues.Apr 4Apr 4
Stefania BorchiaNavigating a Newsletter Crisis: Strategies for Recovery and RenewalHow to address the most common issues that might cause your email marketing from failing in delivering the expect results.Jan 2Jan 2
Stefania BorchiaHow do you create a page that converts?A page's success in generating conversions hinges on its ability to resonate with its target audience (as defined by the business).Nov 16, 2023Nov 16, 2023
Stefania BorchiaHow to structure Google Ads according to business objectivesThis article is based on my experience with the B2B industry.Jun 17, 2022Jun 17, 2022
Stefania BorchiaGoogle Analytics — Starting with GA4If you are slowly transitioning towards GA4, in this blog I describe how to set up your GA4 Property for your account and get you started.Jun 9, 2022Jun 9, 2022
Stefania BorchiaHow to calculate the value of non-economic marketing activitiesHow to determine if marketing activities deliver contribute to the profitability of the business.May 12, 2022May 12, 2022
Stefania BorchiaCampaign Cost, Revenue and ProfitHow do you calculate the value of a marketing campaign?Mar 8, 2022Mar 8, 2022
Stefania BorchiaHow to calculate the Customer’s Value using ExcelDo our marketing activities increase the customer’s value or reduce it? Let’s find out using Excel.Feb 3, 2022Feb 3, 2022
Stefania BorchiaHow do you price your new product?Let’s find out how a small business can price their new product or service, without the need for a degree in economicsNov 25, 20211Nov 25, 20211
