What is branding? Is there a difference with brand?
What is branding? It’s an essential question for someone running a podcast called ‘Let’s talk branding.’ I set out to create my own definition based on my years of experience, podcast conversations, and different sources. Why another definition, Stef? Aren’t their enough out there? A couple of reasons: A lot of definitions are purposefully vague, making it hard for people to understand what our industry is about. Other definitions are too narrow, focussing on a single aspect of branding such as logo design.