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Stef Hamerlinck

Stef Hamerlinck

What is branding? Is there a difference with brand?

What is branding? It’s an essential question for someone running a podcast called ‘Let’s talk branding.’ I set out to create my own…

Mar 9, 2020

Mar 9, 2020

Stef Hamerlinck

Climbing the strategy mountain 🧗‍♀️

Recovering from knee surgery and realizing that I’m never going to be a pro-skateboarder was a painful journey. Being in recovery has…

Feb 7, 2020

Climbing the strategy mountain 🧗‍♀️

Feb 7, 2020

Stef Hamerlinck

‘How brands grow’ is not always how you want to grow.

The whole premise of ‘how brands grow’ by Byron Sharp is about companies wanting to capture market share. A lot of people get upset when…

Jan 23, 2020

‘How brands grow’ is not always how you want to grow.

Jan 23, 2020

Stef Hamerlinck
in
Olliebranding

Finding the right agency: 9 red flags to watch out for when you go ‘agency shopping’.

I cringed when I wrote ‘agency shopping’. Please don’t! But seriously, you know, I know, when you are looking for an agency, you probably…

Aug 22, 2019

Finding the right agency: 9 red flags to watch out for when you go ‘agency shopping’.

Aug 22, 2019

Stef Hamerlinck
in
Olliebranding

Will it fit: Do I need a marketing or branding agency? A small or a big one?

Do you want to increase sales? Maybe you want to reposition yourself? Maybe you’re having trouble reaching the right audience. Or you feel…

Aug 8, 2019

Will it fit: Do I need a marketing or branding agency? A small or a big one?

Aug 8, 2019

Stef Hamerlinck
in
Olliebranding

How much does a rebrand cost?

There are stories of rebrands costing millions (you may have heard of Paul Rand). There are also stories of rebrands costing a few bucks…

Aug 1, 2019

How much does a rebrand cost?

Aug 1, 2019

Stef Hamerlinck
in
Olliebranding

Do I need a brand strategy?

Business owners are always looking for ways to increase sales. To do this, they turn towards creative agencies, marketing agencies and…

Jul 24, 2019

Jul 24, 2019

Stef Hamerlinck
in
Olliebranding

Branding: A Power Struggle.

While there a lot of stories about ‘accelerating growth’ and disrupting marketplaces at light speed, in reality, brand growth takes time…

Jul 18, 2019

Branding: A Power Struggle.

Jul 18, 2019

Stef Hamerlinck
in
Olliebranding

A letter to you, mr. CEO.

I know. You’re busy and are not in the mood for another pitch. But either way, I’m going for it. And There is one question I need to ask…

Mar 14, 2019

A letter to you, mr. CEO.

Mar 14, 2019

Stef Hamerlinck

The logo is dead. Long live the logo! The future of logos.

Now that the dust has settled, it’s time to see what’s left of the logo after all the ‘end of the year’ design write-ups and opinions. It…

Feb 18, 2019

Feb 18, 2019

Stef Hamerlinck

Stef Hamerlinck

Brand strategist and identity designer. Founder of a branding agency and branding community http://letstalkbranding.be/

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