Stéphane Elmaleh-Riel – Medium

Stéphane Elmaleh-Riel

Stéphane Elmaleh-Riel

HOW TO MARKET TEST A NEW PRODUCT OR IDEA?

To do a good market test for something new, a minimal prototype is needed so that people can understand what you want to do and what your…

Aug 28, 2018

HOW TO MARKET TEST A NEW PRODUCT OR IDEA?

Aug 28, 2018

Stéphane Elmaleh-Riel

EXECUTION — WHY DO GOOD STRATEGIES SOMETIMES MISS THE TARGET?

Why do good strategies sometimes miss the target? Why can bad strategies succeed? What often makes the difference is the execution.

Jul 31, 2018

Jul 31, 2018

Stéphane Elmaleh-Riel

HOW TO NETWORK THE RIGHT WAY?

Networking can be a great way to meet potential customers and discuss a variety of topics that can lead to ideas for our own business. But…

Jun 13, 2018

HOW TO NETWORK THE RIGHT WAY?

Jun 13, 2018

Stéphane Elmaleh-Riel

IS NEGATIVE PUBLICITY ALWAYS NEGATIVE?

Companies must manage their communication with all sorts of stakeholders: customers, employees, investors, suppliers. If a problem becomes…

Jun 4, 2018

IS NEGATIVE PUBLICITY ALWAYS NEGATIVE?

Jun 4, 2018

Stéphane Elmaleh-Riel

WHAT IS THE SUCCESS RATE FOR START-UPS?

Not all companies have the same success rate. It depends on several factors; market demand, stakeholder experience (internal or external)…

May 3, 2018

WHAT IS THE SUCCESS RATE FOR START-UPS?

May 3, 2018

Stéphane Elmaleh-Riel

What should your marketing budget be?

There are several elements that must be considered when establishing a marketing budget; the industry you are in, if you are a start-up, if…

Apr 6, 2018

What should your marketing budget be?

Apr 6, 2018

Stéphane Elmaleh-Riel

PRICING STRATEGY: PRICE SKIMMING!

What is price skimming? It is a variant of the demand-based pricing strategy, but instead of being seasonal, or temporary, it is linked to…

Feb 13, 2018

PRICING STRATEGY: PRICE SKIMMING!

Feb 13, 2018

Stéphane Elmaleh-Riel

PRICING STRATEGY: GIVING YOUR PRODUCT/SERVICE FOR FREE

There are two broad categories for the use of free offers as a pricing strategy. The first one is to offer a “loss leader” product to…

Feb 13, 2018

PRICING STRATEGY: GIVING YOUR PRODUCT/SERVICE FOR FREE

Feb 13, 2018

Stéphane Elmaleh-Riel

SHOULD WE COMPARE OURSELVES?

I often read comments or articles online saying: “you are your own competition”, “everyone is different”, “it’s not because it works for…

Feb 13, 2018

SHOULD WE COMPARE OURSELVES?

Feb 13, 2018

Stéphane Elmaleh-Riel

WHAT SHOULD WE MEASURE WHEN WE EVALUATE OUR MARKETING EFFORTS?

What should we measure when we do the ROI analysis of our marketing initiatives? There is a ratio that I like and that gives a good basis…

Feb 13, 2018

WHAT SHOULD WE MEASURE WHEN WE EVALUATE OUR MARKETING EFFORTS?

Feb 13, 2018

Stéphane Elmaleh-Riel

Stéphane Elmaleh-Riel

Marketing consultant for SME, professionals, entrepreneurs, and startups. I can help you from the planning to execution. https://www.principiomarketing.com/

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