Stephen CourtneyinThe Irrational ConsumerThe Irrational Consumer: A GuideArticles are split into the stages of a customer journey. At each stage the psychology of the irrational consumer is profiled.Sep 18, 2019Sep 18, 2019
Stephen CourtneyinConvertize: A/B Testing — Nudgify — CRO Agency — ConsultingSocial Proof: The MusicalI slid upwards through the gloom, smoke behind me and the hum of the crowd. Above, bright lights poured down. Everywhere, excitement and a…Aug 19, 20192Aug 19, 20192
Stephen CourtneyinConvertize: A/B Testing — Nudgify — CRO Agency — ConsultingScience, Inspiration And The Birth of Modern MarketingIn 1907, an advertising executive by the name of Claude Hopkins invited friends to an expensive Chicago restaurant to celebrate his…Apr 29, 2019Apr 29, 2019
Stephen CourtneyinConvertize: A/B Testing — Nudgify — CRO Agency — ConsultingWhat to Ask Before Hiring a CRO AgencyFor me, 2019 started with an unusual phone call. The office phone rang, I picked up the receiver, and a voice began speaking at a hundred…Jan 4, 2019Jan 4, 2019
Stephen CourtneyinConvertize: A/B Testing — Nudgify — CRO Agency — ConsultingWhat a Small Restaurant in Camden Taught me about Landing PagesStanding at the entrance to this amazing restaurant, I was struck by questions that I rarely bothered to answer on a landing page…Nov 28, 2018Nov 28, 2018
Stephen CourtneyinConvertize: A/B Testing — Nudgify — CRO Agency — ConsultingThe Hidden Psychology of Black FridayWe’ve all seen it — grainy footage of frenzied shoppers wrestling over Black Friday deals. The reality of this modern tradition often…Nov 22, 2018Nov 22, 2018
Stephen CourtneyinConvertize: A/B Testing — Nudgify — CRO Agency — ConsultingWhat is Nudge Marketing, and When Does Persuasion Become Coercion?Nudge Theory has spawned a universe of real-world applications. In a recent Blog Entry I discussed the wide range of applications that the…Nov 16, 2018Nov 16, 2018
