Stephen Arnold MusicWith Audio Branding, Timing is EverythingWe’ve all felt that awkwardness when a friend tells a joke and rushes the punchline, or places it in the wrong order. You do your best to…Jul 25Jul 25
Stephen Arnold MusicMusic for Brands: Why it’s better to create your own sonic identityAmidst licensing and royalty battles over popular music, brands can more efficiently reach audiences by taking control of their sonic…Mar 8Mar 8
Stephen Arnold MusicJingles: The Original Sonic BrandingHow jingles shaped the sonic branding industry, plus our top pics for the most memorable jingles of all time.Feb 2Feb 2
Stephen Arnold MusicWill today’s music be remembered?Insights on music consumption habits, memory, and what it means for the world of sonic branding.Jan 19Jan 19
Stephen Arnold MusicYour Brand Needs More Than a Sonic LogoIf a sonic logo is the only audio branding you have, you’re going to have trouble being heard. This isn’t because sonic logos — those…Sep 19, 2023Sep 19, 2023
Stephen Arnold MusicSports Broadcasting Needs Music More Than EverMusic and sports have always had a close relationship, but television and mass media have taken this relationship to a whole new level…Jul 17, 2023Jul 17, 2023
Stephen Arnold MusicCan AI Create a Sonic Brand?These days, AI, and more specifically generative AI — which produces things like text, images, video, and music — is creating a lot of…May 4, 2023May 4, 2023
Stephen Arnold MusicCreating a Sonic Brand That Scores Big with Sports Fans — Stephen Arnold MusicDALLAS — Something about the lead up to spring always gets us thinking about sports — the Super Bowl, March Madness, the NHL and NBA in…Mar 1, 2023Mar 1, 2023
