Stern Strategy Group – Medium

Stern Strategy Group

Stern Strategy Group

3 Reasons Why Your Thought Leadership Strategy Might Fail

What happens when you’ve tried the tips and your thought leadership, or that of your brand, still fails to make an impact?

Jun 27, 2017

3 Reasons Why Your Thought Leadership Strategy Might Fail

Jun 27, 2017

Stern Strategy Group

Overwhelmed By Content Marketing Metrics? Here’s What You Need to Know.

Communications professionals must make informed, data-driven decisions and incremental improvements to their strategy over time.

Jun 1, 2017

Overwhelmed By Content Marketing Metrics? Here’s What You Need to Know.

Jun 1, 2017

Stern Strategy Group

3 Content Marketing Trends PR Professionals Can’t Afford to Ignore

How PR practitioners can adapt to the modern buyer’s journey by creating impactful content designed to educate and inspire potential buyers…

May 23, 2017

3 Content Marketing Trends PR Professionals Can’t Afford to Ignore

May 23, 2017

Stern Strategy Group

5 Healthy Habits to Strengthen Your Content Marketing Strategy

Continuous improvement is a necessity in life — and in content marketing.

May 17, 2017

5 Healthy Habits to Strengthen Your Content Marketing Strategy

May 17, 2017

Stern Strategy Group

How to Turn Your Media Angle into a Content Marketing Strategy

If you think it’s too complicated to take what you have in your media program and shift it to a content marketing program, think again.

May 9, 2017

How to Turn Your Media Angle into a Content Marketing Strategy

May 9, 2017

Stern Strategy Group

How To Build Genuine Trust With Your Content Marketing Strategy

It’s both easier and more difficult than ever before to build trust — both as an individual and as a business.

Apr 25, 2017

How To Build Genuine Trust With Your Content Marketing Strategy

Apr 25, 2017

Stern Strategy Group

How to Put the “Relationship” Back in Media Relations

Have you ever been in a bad, one-sided relationship? I’d imagine that’s how journalists feel receiving upwards of a thousand emails per day…

Apr 12, 2017

How to Put the “Relationship” Back in Media Relations

Apr 12, 2017

Stern Strategy Group

3 Ways to Revamp Your Media Relations Tactics

We know publications are turning toward video and graphics; we need to pivot our media relations strategy to match.

Apr 4, 2017

3 Ways to Revamp Your Media Relations Tactics

Apr 4, 2017

Stern Strategy Group

Fast, Fleeting and Fake: Why Today’s Media Landscape Needs You

Journalists are becoming less like the gatekeepers of news, and more like connectors and skilled synthesizers of news.

Mar 30, 2017

Fast, Fleeting and Fake: Why Today’s Media Landscape Needs You

Mar 30, 2017

Stern Strategy Group

Words That Can Make You Trustworthy

Every word you choose matters and impacts whether the reader or listener buys in to your story or leaves feeling doubtful.

Mar 23, 2017

Words That Can Make You Trustworthy

Mar 23, 2017

Stern Strategy Group

Stern Strategy Group

Public Relations and Speaking & Advisory firm leveraging the power of thought leadership as a force for positive change. https://sternstrategy.com

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