Steven DunstonEmail marketing is hard. But don’t take shortcuts.This is a screenshot snipped from a marketing email I recently received. It’s from a top-tier vendor, and the email does a lot of things…Dec 27, 2016Dec 27, 2016
Steven DunstonDoes your marketing pass the Turing Test?Software engineers and data scientists may raise an eyebrow when I say this, but more than any other discipline, I think marketing may be…Dec 19, 2016Dec 19, 2016
Steven DunstonBe the bookie, not the boxer.There is a fight tonight. A boxer will win, and a boxer will lose, but the bookie will win. Be the bookie.May 19, 2016May 19, 2016
Steven DunstonAccount Based Marketing, your new old friendAccount Based Marketing (ABM) has been a popular trend for about nine months. Apparently SaaS companies now have a shorter gestation than…Apr 8, 2016Apr 8, 2016
Steven DunstonGrowth Hacking Mattered. What’s Next?For a time, it appeared that growth hacking signaled the beginning of the end for traditional marketing. Obviously, that didn’t happen…Mar 30, 20161Mar 30, 20161
Steven DunstonYour brand message is a butcher block, you need a violin.Your brand has all the ingredients: A logo, a tagline, a brand guide, a vision statement. You have identified a target market and built a…Mar 25, 2016Mar 25, 2016
Steven DunstonPlan your route through the orchard before you pick the low-hanging fruitIf you have been marketing a product for any period of time, and if you have skills that you can bring to bear in your work, then you have…Mar 15, 2016Mar 15, 2016