Steven ImkeHow To Create A Powerful Brand By Sharing Your WhyYour Why Triggers the Consumers’ Emotional Part of The Brain Responsible for Decision-Making, Creating Loyal Customers and A Powerful Brand.7 min read·Mar 17, 2021----
Steven ImkeThe 5-Step Process Used In Infomercials You Need To UseThe structure used in infomercials can help you achieve greater conversion rates. Here’s a 5-step process infomercials use to get you to…6 min read·Mar 12, 2021----
Steven ImkeHow to Use Gamification to Build Loyalty & Generate BuzzLooking for a new way to engage, reward, and even retain customers? Consider the use of gamification in your marketing and sales campaigns…5 min read·Feb 3, 2021----
Steven ImkeTaxes — How New “Tax The Rich” Policies Will Destroy Small BusinessWhy politics and calls for more taxes paid by the rich will hollow out the small business community that creates 1.5 million jobs annually.4 min read·Jan 29, 2021----
Steven ImkeWhat You Need to Know About Hierarchical Decision-MakingPresidents have more but less specific knowledge. Good decisions need specific knowledge. Decision-making is best made at the lowest level.5 min read·Jan 27, 2021----
Steven ImkeAnd Then, What Will Happen? — Getting Beyond Stage-One Thinking in BusinessGood decisions require going beyond the seen consequences of stage-one thinking and asking: “And then, what will happen?” to find the unseen6 min read·Jan 20, 2021----
Steven ImkeWhat You Need To Know About Angel InvestorsAngel Investors are “smart money”, in that the Angels have expertise and connections that the fledgling business entity desperately needs.5 min read·Jan 13, 2021----
Steven ImkeA Glimpse at The Post COVID-19 WorldWhat to Expect For The Next 18 Months and Beyond6 min read·May 5, 2020----
Steven ImkeHow to Manipulate Supply and Demand for ProfitCreate a Demand Then Sell Supply3 min read·May 1, 2020----
Steven ImkeHow to Achieve a Competitive Advantage in NegotiationsFactors such as timing, location, food, gifts, and body language can give you a competitive edge in business negotiations.6 min read·Apr 29, 2020----