Next up in this series #AreYouARready, FlippAR further explores the possibilities of Augmented Reality in the tourism industry.
Introducing to you -
#2 Augmented Reality Enabled POSTCARDS!
Are postcards irrelevant and outdated?
Hold on — before you answer that, we have a few FlippAR stories we’d like to share and you can then decide!
Why AR Postcards?
Postcards are a marker to your memory and experience of a place. Both old-timers and millennials love retaining them as keepsakes.
Imagine these good old postcards coming alive with stories of the place, by simply scanning them with your phone. This makes the experience a lot more informative, memorable & fun. Isn’t that combination a marketer’s dream?
What has been the impact?
Tourists visit Bangalore, as a stopover on the way to Hampi, Mysore, Coorg & other beautiful destinations in Karnataka. Bangalore misses out big-time on tourists, who can easily spend 2 to 3 days exploring the city and its treasures.
Just prior to Covid-19, the Department of Tourism, Karnataka was looking to promote Bangalore as a tourist destination & FlippAR was awarded a pilot project to experiment with a few innovative ideas.
The video in this post shows how #ARPostcards were used to promote the city of Bangalore as a tourist destination.
https://www.youtube.com/watch?v=N-FDY9-cvAg
As of today, FlippAR postcards are being used in over 50 countries & over 400 cities in India.
What can AR Postcards do?
Tell stories
Bring alive a monument in 3D
Enable a call to action — like Book Now, Buy, etc.
Unlock offers
They’re a conversation starter
Low-cost, extremely high-impact marketing
& most importantly — a memory marker
FlippAR has been documenting stories from all around the world and now has the world’s most extensive collection of Augmented Reality Postcards, with over 600 unique, AR enabled postcards.
Our postcards sells at an altitude of 2,722 feet! Yup, that’s right, you can find our #BurjKhalifa AR postcards right at the top of the world’s tallest building! Scan the postcard and watch the building pop out in 3D!
Some of the organisations like the Department of Tourism Karnataka, Telangana Tourism, India Tourism (Incredible India), Atout France (France Tourism Development Agency), Jawaharlal Nehru #Planetarium, Indian Music Experience Museum, Visvesvaraya Industrial and Technological #Museum, Bannerghatta Biological Park, HAL Museum, Rail Museum Mysuru & many others, have experienced the power of using AR Postcards.
When was the last time you sent a postcard? If you would like to receive one, let us know and we’ll be happy to send it — anywhere in the world. Want to know how AR Postcards can help your business? Do reach out.
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Follow our hashtag #AreYouARready for the next topic of this series!
Check out our previous post on AR Signages in Tourism.
#ARinTourism
#AugmentedRealityUseCases
#AugmentedRealityApplications
#Tourism
#Stories
#storytelling
#marketing
#DirectMailMarketing
