James SuttoninNYC DesignHere’s how to avoid the curse of a bloated budgetThere are many agencies out there that approach projects with a business’ interests in mind. The task is sorting the helpful ones from the…Nov 18, 2019Nov 18, 2019
James SuttoninNYC DesignWhy UX Is Important To Your Brand And What Can You Do About ItUser experience (UX) is often left behind when developing or improving your brand experience. Yeah I get it’s not the most shiny and…Oct 25, 2018Oct 25, 2018
James SuttoninNYC DesignIs it worth giving up that day job to set up a design agency?Maybe I should have named this article ‘what I wish I knew’ or ‘what could have prepared me for this’. Either way, it really doesn’t…Jul 24, 2018Jul 24, 2018
James SuttonWhy am I bothering trying to set up my own agency?I come from big agency land where we work hard, drink hard and make no excuses. I used to love getting a pat on the back for clever…Apr 19, 2018Apr 19, 2018
James SuttonTaking a break to travel and volunteerAfter working in the creative industry for over 10 years I decided it was time for a break and do a little soul searching. Well, maybe not…Sep 18, 2017Sep 18, 2017
James SuttonTo freelance or not to freelanceThe picture in my head of going freelance was me working on my laptop in a cabin in the woods somewhere, making coffee on a wood fire and…Oct 18, 2016Oct 18, 2016
