Erika Stutzman DeakininIMM — Ideas Made MeasurableHow One-Day Promos Can Help or Hurt Your Brand | IMMWe’re all familiar with restaurant promos. There are the tried-and-true classics: buy one-get one free (BOGO), or the punch card that, when…Mar 15, 20181Mar 15, 20181
Erika Stutzman DeakininFact & FictionHow to be agile and iterative in making quality contentToday’s brands need to be agile, responsive and iterative. The sheer volume of content being created and shared today means anyone being…Mar 15, 2018Mar 15, 2018
Erika Stutzman DeakininIMM — Ideas Made MeasurableTop 3 Trends Fast-Casual Restaurants Didn’t See Coming | IMMKeeping up with rapidly changing trends is critical for fast-casual restaurants. Here are three trends that many eateries didn’t see coming…Mar 8, 2018Mar 8, 2018
Erika Stutzman DeakininFact & FictionCan We Talk? How to Engage in a True Conversation with your AudienceThe push method is dead.Mar 7, 2018Mar 7, 2018
Erika Stutzman DeakininIMM — Ideas Made MeasurableHi, Robot! How AI is Impacting Service JobsTechnological advances have always impacted the human workforce. Artificial intelligence takes that impact to an entirely new level. Here…Mar 6, 2018Mar 6, 2018
Erika Stutzman DeakininIMM — Ideas Made MeasurableTales of the Death of Retail are Greatly ExaggeratedWe have been inundated with gloomy stories of it being the end of days for brick-and- mortar establishments. If the many news articles are…Mar 1, 2018Mar 1, 2018
Erika Stutzman DeakininFact & FictionInputs & Outputs: Beer & AdvertisingYou get out what you put in. No exceptions.Feb 27, 2018Feb 27, 2018
Erika Stutzman DeakininIMM — Ideas Made Measurable5 Steps to Promote Your Restaurant’s Food Safety ProgramFood safety should always be at the forefront of your mind. With every food order, every server, every chef and every dish the safety of…Feb 26, 2018Feb 26, 2018
Erika Stutzman DeakininFact & FictionBuilding Trust in the Project Era ThunderdomeIn this world, only the smart survive.Feb 26, 2018Feb 26, 2018
Erika Stutzman DeakininIMM — Ideas Made MeasurableHey Instagram model, were you paid to post this?Last November, Instagram joined Facebook in prioritizing the enforcement of full disclosure of branded content, rolling out a tool that…Feb 23, 2018Feb 23, 2018
