Sheng PingUniversity marketing in China is not about knowing a bunch of channels!It’s about understanding and resonating with their characteristics, and forging meaningful connections with these Chinese students!Feb 3Feb 3
Sheng PingThe HEART of effective Higher Ed Marketing in China.Higher education marketing in China goes beyond rankings and degree programs.Jan 18Jan 18
Sheng PingMore Chinese students are choosing France as a study abroad destination?Did you know — More Chinese students are choosing business, science, and engineering majors for their studies in France! 🇨🇳🇫🇷📚Jan 15Jan 15
Sheng PingStepping out of my comfort zone at Berjaya Times Square Tower run.I’ve always hated cardio. But I managed to conquer the 1,061-step tower race.Jan 14Jan 14
Sheng PingFinding your niche in content writing.How working in fashion ecommerce at ZALORA helped me discover my niche in the industry.Nov 21, 20231Nov 21, 20231
Sheng Ping“No More Bets”, a thought-provoking Chinese movie that I never expected would hit so close to home.Taking a moment to remember the power of our choices, and the impact they can have on our lives and those around us.Sep 11, 2023Sep 11, 2023
Sheng PingChina Higher Ed Marketing: Are You Making These Mistakes?Discover the common mistakes on Chinese digital marketing for Western brands and education institutions, with practical tips to avoid them.Jul 10, 2023Jul 10, 2023
Sheng PingHappy Workaholics Day!July 5th is Workaholics Day, a special occasion to highlight the importance of maintaining a healthy work-life balance. 💼Jul 5, 2023Jul 5, 2023
Sheng PingHigher Ed Marketing: Top 10 Social Media Platforms in ChinaWhen it comes to higher education marketing, social networks play a significant role in influencing the decisions of Chinese audiences.Jul 3, 2023Jul 3, 2023
Sheng PingPlanting grass, Punching the card, Stepping on a mine(?) on Chinese social mediaToday, let’s decode these seemingly alien languages on Chinese social media to make your user experience a piece of cake.Jun 30, 2023Jun 30, 2023