Wangoo LeeinThe Modern ScientistUnderstand the “logic of causality” for informed research methods selectionResearchers presume causality often without due contemplationAug 2, 2023Aug 2, 2023
Wangoo LeeinCompass & PineappleIt’s Time to Revitalize “Reward-centric” Paradigms in Hotel Loyalty ProgramsThe “liquid” nature of hotel consumption patterns poses challenges in fostering genuine guest loyalty through the sole provision of loyalty…Jul 15, 20231Jul 15, 20231
Wangoo LeeinILLUMINATIONDark Tourism — Allure of the “Dark” Side of DestinationsIt acts as a potent channel for storytelling, unraveling the complex narratives concealed within these mysterious placesMay 15, 20232May 15, 20232
Wangoo LeeinBootcamp“Near-win” effect: Designing losing experiences in gamificationHow to turn losing in “gamified” systems into user/consumer motivating experiences.May 20, 20231May 20, 20231
Wangoo LeeinILLUMINATIONA Paradigm Shift Towards Accessible TourismAccessible tourism does not stigmatize tourists with physical difficulties by considering them all as socially vulnerable groups.May 5, 20231May 5, 20231
Wangoo LeeinCompass & PineappleNostalgia tourism: When familiarity surprises travelersWe can experience nostalgia with something that we haven’t experienced.May 1, 20231May 1, 20231
Wangoo LeeinBootcampAre bigger rewards always better in your “gamified” services?Excessively lucrative incentives may compromise the very “play value” that is intrinsic to the gamified experience.Apr 28, 2023Apr 28, 2023
Wangoo LeeReviewing my interview with Wallethub about summer travelThey asked me about the 2022 summer travel seasonApr 26, 2023Apr 26, 2023
Wangoo LeeinCompass & PineappleWhy less could be more when promoting travel destinationsToo much information can backfire.Apr 26, 20232Apr 26, 20232
Wangoo LeeinILLUMINATIONAre we still “Homo Faber” in Metaverse?In Metaverse that resembles our reality, we may find ourselves living as distorted versions of Homo Ludens, stripped of our autonomy, or…Apr 24, 2023Apr 24, 2023
