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Designing meaningful products • I write about my design learnings and life experiences 🤓

An insight into how data and analytics can impact your design

‘Data’ can be regarded as the material that you gather from observation and research. For a digital designer— data is immensely helpful in understanding the customers whom you are designing for. You can gather data through user interviews, product analytics, NPS surveys, etc.
Finding common patterns and user behavior through data can lead you to objective conclusions. And the moment you combine your design mojo with data-driven conclusions, you get super-intuitive user experience.

Why do we need data to design better?

In the real world, users will seldom use our product/service the way we thought they…

Stuff I created and musings during this time

I recently realized that creating is what makes me feel truly alive and happy (apart from travelling of course). Art, good photography, storytelling, writing…just creating.
I was always into art from a very young age. But this realization has hit me only recently, since I’ve been creating a lot more. Maybe that’s why even though I did my engineering, I switched to Product Design as a career.

It’s been exactly 2 months, 2 days, and 15 hours (yes I just calculated) as I write this that I’ve been in lockdown with my family here in Bangalore. The amount of news…

Building beautiful animations with physics

Cool photo by NordWood Themes on Unsplash.

I’m a designer who loves exploring front-end technologies. A particular JavaScript animation library caught my eye recently — Anime.js. Going through the docs got me pretty excited to use it.

The theory behind the library is very simple: It’s fundamental physics. And yet, when certain CSS properties are combined, you can create some complex animations. To provide a designer’s analogy, it’s a library that contains the basic features of Adobe After Effects (keyframes, scaling, transformation, easing, delays, etc.). However, we all know the power that After Effects holds (just ask Andrew Kramer).

In this article, I’ll implement a simple loader…

Keeping hand-drawn styles alive — a brief case study

Cool photo by Javier Gonzalez


I interned as a UI/UX Designer at Touchkin during the summer of 2017. Touchkin’s primary product is Wysa — A mental health AI chat-bot. I wasn’t a very seasoned designer back then, but I realized that illustrations were a vital part of this product, because:

  • AI chat can feel very robotic (Oh the irony!). Graphics like images, GIFs, and stickers are a fitting break to the mechanical feel of the user experience of a chat-bot. This gives the AI a human touch. ( Imagine WhatsApp without emojis. Scary.)
  • I went through several user reviews on Play/App store and found that…

Image taken from Unsplash by Micaela Parente

Being a ‘self-taught’ anything is insanely tough (also considering our dear friend the imposter syndrome), Especially a Designer in a country where design is still in it’s teenage years. So I’d like to share with you a few lessons and tips I wish someone had told me when I started off a few years back:

01. You’re going to suck at first, but keep going!

I was a decent artist since my childhood, but years later when I first started as a graphic designer (Don’t we all?) my design principles were in negatives. I wanted to make interface designs like the designers I idolised all day but I just wasn’t…

Sukanya Basu

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