The problem with your SaaS website is that there’s no problem on it.
But maybe there should be one?
The customer’s problem, spelled out. On your website.
Mentioned in bold letters, written after much research into what they’re actually struggling with.
I know, I know: you’re probably wondering why you need to speak about the customer’s problems on your home page.
Your visitor already knows what they’re suffering from.
They know they have low churn. They know they have bad customer support.
So why do you need to mention it on your website?
Shouldn’t you be talking about the solution?
Because (hopefully) your product is going to add immense value to their business! It’s going to change how their business works. …
This is a map of all the marketing technology companies that existed back in 2018:
Fun fact: Historically, Slack re-builds its website every single year, sometimes even twice a year. That’s so crazy! I love the new 2019 Slack website, and I want to walk you through everything you need to steal from it for your own website.
Who doesn’t love a good rags-to-riches story?
A struggling underdog finds one single opportunity to rise and takes it-we’re all rooting for them and it’s exciting and you’re on the edge of your seat wondering if they’ll make it…and then, their life transforms.
Ah. I love that stuff.
Struggle → Genie → Victory
Willy Wonka and the Chocolate Factory?
Poverty → Golden Ticket → Fortune
The Pursuit of Happyness?
Homelessness → Internship → Multimillion-dollar Brokerage firm
In this article we’ll be looking at the Soapbox website, analyzing their copy and improving it for better conversion!
My purpose is to show how good websites can be made great. How there’s always scope for improvement.
How amazing products need websites that are equally amazing to truly reach their full potential!
Soapbox has an impressive list of clientele, including names such as Netflix and Hubspot and Intercom and FREAKING Coca Cola-which shows that even top-notch, successful products are prone to copywriting and design errors.
It’s a meeting tool that helps track the goals of a meeting, allows managers to set agendas for meetings, keep meeting notes and overall, stop meetings from being pointless wastes of time where everyone talks and nothing emerges out of it. …
You know which company I really jam with? Mailchimp.
And I promise it isn’t because of their gorgeous design. Really. Although it does get me feeling all kinds of ways:
The year was 2017. The earth was scheduled to end (AGAIN) on the 23rd of September. (Spoiler Alert: It didn’t.)
I was in the middle of a SaaS rebrand — the one that’s all about the new additional snazzy game-changing features, the new swabs of colors and trendy illustrations, the less 2002 design, more now: the ‘Version 2.0’ that has a new name, a new direction!!
It was fun, it was exciting and everyone on the team was infected with joy.
This question really switched up the chess board for me (as the saying goes).
But I brushed it aside. I was a young designer and was easily excited by conversations about fonts, excuse me. …