Sumit Hegde – Medium

Sumit Hegde

Sumit Hegde
in
Better Marketing

How Basecamp & Drift Use Problem-Focused Copy to Get More Customers

Learn what to put on your sales page from some of the best SaaS tool websites

6 min readDec 4, 2019

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How Basecamp & Drift Use Problem-Focused Copy to Get More Customers

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Sumit Hegde
in
The Startup

6 Signs Your Website Is Hurting Your Business and How to Fix It

Getting more traffic or a/b testing won’t save you. Here’s what you should do instead.

12 min readDec 4, 2019

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6 Signs Your Website Is Hurting Your Business and How to Fix It

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Sumit Hegde
in
Better Marketing

How Slack’s New Website Brilliantly Converts Visitors Into Users

The company rebuilds its web presence each year — and with good reason

13 min readNov 19, 2019

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How Slack’s New Website Brilliantly Converts Visitors Into Users

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Sumit Hegde
in
The Startup

How to Use Before-After Storytelling to Increase Website Conversions

Learn how to tell captivating stories that connect with your customers and boost your conversions.

9 min readNov 13, 2019

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How to Use Before-After Storytelling to Increase Website Conversions

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Sumit Hegde
in
UX Collective

How to convert customers on your website with better copy

Learn the step-by-step process of transforming your website into a sales-machine, by just changing the copy.

10 min readOct 7, 2019

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How to convert customers on your website with better copy

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Sumit Hegde
in
UX Collective

The subtle technique that Mailchimp uses to emotionally hook customers

Learn how Mailchimp and Notion convert their visitors using this powerful selling technique…

9 min readAug 30, 2019

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The subtle technique that Mailchimp uses to emotionally hook customers

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Sumit Hegde

Positioning: How the best SaaS startups create unchallenged markets

And how to unlock the next big growth milestone for your SaaS.

8 min readAug 8, 2019

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Positioning: How the best SaaS startups create unchallenged markets

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Sumit Hegde

Sumit Hegde

Helping SaaS startups convert visitors into customers through powerful positioning & clear messaging. http://sumithegde.com

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