Sungwoo Choi – Medium

Sungwoo Choi

Sungwoo Choi

Design isn’t about function or form

Translated from my post on Brunch

Feb 21, 2019

Design isn’t about function or form

Feb 21, 2019

Sungwoo Choi

What is good design? A working definition (12/4/18)

Over the years, I’ve become more open to a wider spectrum of aesthetics. But I’m less interested in designs or creations that are all…

Dec 5, 2018

Dec 5, 2018

Sungwoo Choi

Some thoughts on PokemonGo: AR, Interface, & Pokemon

1. AR

Jul 14, 2016

Jul 14, 2016

Sungwoo Choi

The LG G5 is cool, but why it will fail

LG has a new phone called the G5 that’s unlike any other phone in the market. It could stand a chance as an alternative to the market…

Mar 30, 2016

The LG G5 is cool, but why it will fail

Mar 30, 2016

Sungwoo Choi
in
Pit Crit

Can We Stop Wasting Architecture?

What happens with the other 1714 projects that didn’t get picked?

Mar 23, 2016

Can We Stop Wasting Architecture?

Mar 23, 2016

Sungwoo Choi
in
Pit Crit

Why We Created Another Student Architecture Work Website

Last year, we launched Pitcrit, another student architecture work website. But we wanted to go beyond showing the best project of the year.

Jan 27, 2016

Why We Created Another Student Architecture Work Website

Jan 27, 2016

Sungwoo Choi
in
Pit Crit

Chilean Architect Aravena wins the Pritzker, but Photographs miss the point

There is no doubt on the influence of the Pritzker prize on the architecture community. This is the precise reason the Chilean architect…

Jan 17, 2016

Chilean Architect Aravena wins the Pritzker, but Photographs miss the point

Jan 17, 2016

Sungwoo Choi

아라베나의 프리츠커 수상, 그리고 사진들이 보여주지 않는 것들

프리츠커상이 건축계에 미치는 영향은 아무도 무시하지 못하리라 믿습니다. 그래서 올해 칠레 건축가 알레한드로 아라베나의 수상은 더 의미가 큽니다. 저소득층 공동주거로 널리 알려진 아라베나의 작업으로 인해 건축의 사회적 참여와 역할이 앞으로 큰 화두가…

Jan 17, 2016

아라베나의 프리츠커 수상, 그리고 사진들이 보여주지 않는 것들

Jan 17, 2016

Sungwoo Choi

What Smart Homes Can Learn from Tesla’s Connected Cars

A self-driving Tesla on a highway is an impressive feat. But fewer people paid attention to the fact that this feature was enabled through…

Jan 9, 2016

What Smart Homes Can Learn from Tesla’s Connected Cars

Jan 9, 2016

Sungwoo Choi

스마트홈은 테슬라에게 무엇을 배울 수 있을까?

테슬라Tesla의 자가주행 자동차가 고속도로를 달리는 모습은 실로 대단한 광경입니다. 하지만, 이보다 더 놀라웠던 사실은 차를 새로 구입해 하드웨어를 바꾸는 게 아닌 소프트웨어 업데이트를 통해 이 기능이 구현되었다는 점입니다. 물론, 테슬라가…

Dec 20, 2015

스마트홈은 테슬라에게 무엇을 배울 수 있을까?

Dec 20, 2015

Sungwoo Choi

Sungwoo Choi

Designer at Alloy Development. Working on a design that can bridge real estate and technology. Formerly founded Pitcrit (http://pitcrit.com)

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