AdTech AIEnhancing Recommendation Systems with the Dual Augmented Two-Tower ModelIn the age of information overload, recommender systems play a crucial role in helping users find the items they are interested in from a…Aug 19Aug 19
AdTech AIAirbnb’s Personalized Search EngineStruggling to find the perfect vacation rental? You’re not alone. Sifting through endless listings can feel overwhelming, especially when…Jul 4Jul 4
AdTech AIThe Rise of AI-Generated Ads: Selecting Ad Creative in Real-TimeOnline advertising is a booming industry, and eye-catching creatives are key to its success. Effective creatives generate a win-win…Jun 22Jun 22
AdTech AIOptimizing Recommendations and Ads on TikTokIn the dynamic world of TikTok, ensuring users have an engaging experience while balancing ad revenue is crucial. This blog inspired by the…Jun 18Jun 18
AdTech AIClick, Browse, Buy: Wayfair’s AI Personalizes Home Design JourneyFurnishing a new place is exciting, but it’s a journey, not a destination. Your initial needs might be basic — a trusty couch, a…Jun 1Jun 1
AdTech AIDeep Dive into DNNs: Powering Reddit’s Next-Gen Click PredictionClick-through rate (CTR) is a critical metric for measuring the effectiveness of online advertisements. For Reddit, enhancing CTR is…May 30May 30
AdTech AIA Case Study in Personalization: Leverage Deep Learning to Drive User EngagementE-commerce platforms thrive on connecting users with the products they’re most likely to buy. Personalized retrieval & recommendations, a…May 25May 25
AdTech AIDecoding the TikTok Enigma: Inside the Monolith Recommendation SystemEver felt like you’ve fallen into a TikTok vortex, mindlessly scrolling for what seems like minutes that turn into hours? The secret sauce…May 22May 22
AdTech AIBeyond Clicks: Unlocking Google’s Deep & Cross NetworksIn the ever-evolving world of online advertising, predicting user behavior remains a critical challenge. For businesses and publishers…May 19May 19
AdTech AIEtsy’s secret weapon: Personalized Ads in real-timeThe online advertising landscape is a dynamic battleground, where capturing user attention and driving conversions requires a constant…May 13May 13
