Lydia White“Do as Peggy Says!” -Captain America (Probably)In July of 2017, Bésame Cosmetics, the upscale vintage makeup brand famous for its elegant, retro glam aesthetic, announced a collaboration…Apr 23, 2018Apr 23, 2018
Lydia WhiteThe True Hydra Within Marvel ComicsIt’s no secret that Marvel has faced steadily declining sales and vanishing market share over the last several years. Like any addict, the…Jun 14, 2017Jun 14, 2017
Lydia WhiteTale of Two Old LadiesAs the comic industry finds more ways to thrill audiences both old and new, a few very historic landmarks have come for some of our leading…Nov 1, 2016Nov 1, 2016
Lydia WhiteBlack Widow: What I Want from Marvel MarketingA few things come to mind after Feige’s low-key Black Widow movie announcementMay 6, 2016May 6, 2016
Lydia WhiteTargeting the Super LadiesTarget’s superhero ladies are out in force this season…Apr 30, 2016Apr 30, 2016
Lydia WhiteMarketing Superheroes from a Feminist PerspectiveI came here from out of the weeds of Tumblr, looking for a new platform to share my thoughts and gain a new perspective on awesome lady…Apr 8, 2016Apr 8, 2016
Lydia WhiteLadies at E3 2015I just had a whirlwind adventure attending E3 for work. It was a great experience, and I got to see plenty of cool stuff on the show floor…Apr 8, 2016Apr 8, 2016
Lydia WhiteMicrosoft GDC Party RegretsMicrosoft Says They Regret Holding GDC Party With School Girl DancersApr 8, 2016Apr 8, 2016
Lydia WhiteI’m really impressed with Joann’s costume patterns…I’m really impressed with Joann’s costume patterns this year! Not sexualized, Wonder Woman has a totally BAMF cape, and the little girls…Apr 8, 2016Apr 8, 2016
Lydia WhiteMarketing Superhero LadiesAs a marketing professional and an active superhero fan, I wind up paying pretty close attention to how my favorite heroines are marketed…Apr 8, 2016Apr 8, 2016