PinnedSusie StubbsWhat’s in a name? Everything.Coming up with new names for brands, products and places is hard — but not impossible. Think broad, take your time, and brilliant…Jan 14, 2022Jan 14, 2022
Susie StubbsBuild, test, humanise. Why the foundation of any tech brand has to be human.Digital products, services and brands often focus on the technology — but what sells them, surely, is the human touch.Jan 23Jan 23
Susie StubbsLiveable cities: ViennaIn praise of 15 minute cities: Why a ‘city of short distances’ feels better.Jan 19Jan 19
Susie StubbsMake more space. Why sports brands need to talk benefits to build audiences.Sports brands whose campaigns champion winning above all else are actually losing at brand loyalty.Nov 21, 2023Nov 21, 2023
Susie StubbsBrand identity, ad campaigns and content: Why the only person bored with your creative is you.In a world that constantly serves up newness, how can clients and agencies create great brands and campaigns that last?Nov 8, 2023Nov 8, 2023
Susie StubbsThe world’s most liveable cities: LetchworthIn praise of 15 minute cities and 20 minute neighbourhoods: In this, the first in our series examining liveable cities, we look at…Jan 6, 2023Jan 6, 2023
Susie StubbsPeak purpose: do brands with purpose kill creativity?The John Lewis Christmas advert has gathered near universal praise — but are purpose-led campaigns like this just “unapologetically…Nov 28, 2022Nov 28, 2022
Susie StubbsWhat do successful places do? Put people first.Waterfront community Salford Quays defines its future with a new vision created with local residents and businesses.Mar 30, 2022Mar 30, 2022
Susie StubbsinThe StartupGet the culture right — everything else follows.Ah, Millennials. So much to answer for. Or so it went at a breakfast meeting in Manchester last week, where conversation centred on how to…Jun 23, 2019Jun 23, 2019
