Erin SykesEuphoria has a way of clouding judgementEuphoria has a way of clouding judgement.May 27, 2022May 27, 2022
Erin SykesWhat will happen with venture-backed DTC after COVID-19Notable direct-to-consumer (DTC) retailers like Glossier, AWAY, Harry’s, and Casper have seen success from doing one thing, and doing it…May 19, 2020May 19, 2020
Erin SykesLabor Day Sales 2019Labor Day sales tend to focus on appliances and furniture. Below are the top options for updating your home.Aug 29, 2019Aug 29, 2019
Erin SykesHow McDonald’s is using AI for a more Dynamic Drive-ThruMcDonalds is making big (Mac) moves.Mar 26, 2019Mar 26, 2019
Erin SykesWill New Yorkers go to Hudson Yards?Hudson Yards opened last week in NYC and is poised to be NYC’s greatest new tourist draw, but can Hudson Yards get local New Yorkers to go…Mar 25, 2019Mar 25, 2019
Erin SykesTesla Model Y — Distraction?Elon Musk’s announcement that the Tesla Model Y, a compact crossover SUV, will go into production in 2020 raises even more questions about…Mar 14, 2019Mar 14, 2019
Erin SykesOperation Varsity Blues: Crisis ManagementHow should the accused parents and college students handle the crisis?Mar 14, 2019Mar 14, 2019
Erin SykesBoeing Reputation After the Max 8 Crashes — Crisis Management / PR ProspectusAre they handling this situation well?Mar 14, 20191Mar 14, 20191
Erin SykesNew Retail: Why are StitchFix, Wayfair, Etsy outperforming others?StitchFix: Beat Q4 2018 earnings estimates and was +26% after hours on Monday’s announcement. StitchFix is based in data science and AI…Mar 12, 2019Mar 12, 2019
Erin SykesStore Closings: Tesla, Victoria’s Secret and GapIf a brand is going to have a physical footprint, it needs to evolve the shopping experience and provide something that is not available…Mar 11, 2019Mar 11, 2019
