Tamara GrunebauminTheoryGlobal_enBuyer Personas are the spine of your Marketing strategyThe BIG subject right now in B2B and B2C marketing is definitely customer experience, which includes the question of customer satisfaction…Jul 19, 2018Jul 19, 2018
Tamara GrunebauminTheoryGlobal_enThe Persona revolutionPersonas are one of the current hot topics in marketing and it seems just right. In the last few years, marketers have mainly focused on…Jul 19, 2018Jul 19, 2018
Tamara GrunebaumThe ten awkward truths of Modern MarketingMarketing is undergoing incredible change and CMOs have never faced so many challenges. Today, to be successful, marketers have to manage…Jul 19, 2018Jul 19, 2018
Tamara GrunebaumAccount Based Marketing: Why is it so important?Account Based Marketing (ABM) is an individualized marketing approach by client/prospect account. The question today is why are these…Jul 19, 2018Jul 19, 2018
Tamara GrunebauminTheoryGlobal_enSocial Selling: from tweet to saleSocial Selling: from tweet to saleJun 25, 2018Jun 25, 2018
Tamara GrunebauminTheoryGlobal_enAligning Sales and Marketing…concretelyAligning Sales and Marketing has become a corporate catch-phrase. It’s a favorite topic with Marketing Automation people and has become one…Jun 25, 2018Jun 25, 2018
Tamara GrunebauminTheoryGlobal_enAccount Based Marketing: Why is it so important?Account Based Marketing (ABM) is an customized marketing approach by client/prospect account. Why are these approaches so important today…Jun 25, 2018Jun 25, 2018
Tamara GrunebauminTheoryGlobal_enThe ten awkward truths of Modern MarketingThe ten awkward truths of Modern MarketingJun 25, 2018Jun 25, 2018
Tamara GrunebauminTheoryGlobal_enUnderstand your buyers heartB2B Buyers’ Journey: get everyone to agree!Jun 25, 2018Jun 25, 2018
Tamara GrunebauminTheoryglobalBuyer personas, la colonne vertébrale de votre stratégie MarketingQue ce soit en B2B ou B2C, les marketers ne jurent plus qu’en termes d’expérience utilisateur, de satisfaction client ou de stratégie ‘user…May 25, 2018May 25, 2018
