Jamie Foxx in his Oscar-winning role as Ray Charles

Everyone has witnessed the “Ray Charles Moment” at some point in their life.

It’s that amazing, silent, moment, when you as a listener, viewer, witness, or simply observer, are listening to a storyteller and within your mind; the storyteller becomes the story. There is no longer a dividing line between the storyteller and the character. They have become one… and you, being of clear mind, completely join them in that belief.

My most notable memory of this phenomenon was watching the 2004 biopic, “Ray”, starring Jamie Foxx. In one brief moment in the film, I forgot I was watching Jamie…


Way too often in life we’re told that we’re wrong. Quite often, they’re right; we need to be corrected, guided, and led. Many times, however, we’re right. If you reflect on the great ideas of humanity, you’ll begin to realize that when great change was afoot, the world tried to stop iconoclastic thinking. Davinci, the Wright Brothers, advancement in medical science, technology, business, and psychology — they’ve all been battered by the storm of judgement, pressure, and conventional limitation — but all persevered, to all our benefit.

In the last few weeks, I’ve dealt with some incredibly challenging situations that…


How Parenting, Brain Evolution, and Behavioral Science can Create Successful Cultural Change

That large squishy mass of matter in your head was originally designed to solve problems related to living in an outdoor environment and to do so in nearly constant motion. That’s what John Medina says in his ultra-compelling book Brain Rules. That’s a far stretch from the mind-numbing, conference-calling, powerpoint-watching requirements we levy upon it in the contemporary business world.

The behavioral science community, at-large, is also in pretty unified belief that the human brain can change over time. It can be, through a series of methodical practices, exploration, and guidance; be redesigned in function and belief. This is how…


Bart Simpson can teach us all we need to know about perceived human empathy

A young mother, sitting at the park and typing into her smartphone instead of watching her toddler; a young child, throwing a screaming fit at the grocery store, that college student with the pink bejeweled iPhone case; what do all of these images provoke? Judgement. If you paid attention when you read each description, chances are, you have an image (and a preconceived notion) about each of them. And chances are, they’re not entirely true.

What if that young mother was a single mom, trying her hardest to multi-task but still find time to be with her toddler? What if…

Tanner Bechtel

Innovator, Storyteller, Strategist, and Songwriter. Business Unit Leader at wwt.com

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