How to apply Coinbase’s Super Bowl ad to our sales outreach? — Many agree that there were two winners at the 2022 Super Bowl, the Los Angeles Rams and Coinbase. What happened? (Skip this part if you already know) The Super Bowl is a sporting event that takes place each year and millions of fans gather around televisions to watch it. One of the most popular aspects of the Super Bowl…

That your buyers would want to talk about. — Demo calls are usually the first-interaction a buyer has with your product, team, and company. It’s your first and last chance to give your prospect a “wow” experience. In an interview with Reid Hoffman (LinkedIn’s co-founder), Airbnb co-founder & CEO Brian Chesky revealed his approach to designing a viral experience…

Written by an SDR team lead & ex-SDR — Almost every startup in the world is hiring for a Sales Development Representative (SDR). SDRs are the fuel to a startup’s revenue — they are tasked with filling the top of the sales funnel with qualified opportunities. For the past 3 years, I’ve been working in B2B sales myself. Starting…

An article written for every young job-seeker currently embarking on their career with hustle, passion, and persistence! Today, the job market is more competitive than it has ever been. …

Let’s be honest, the effectiveness of a cold call is at its all-time lowest. With the increasing number of scam calls these days, people have stopped answering calls from random numbers and, even when they do, they hang-up after the first couple of words, thinking it’s a scam. Even when…

“Buy now, pay later” and “Any store split in four” are becoming the new buzz words when it comes to online shopping. Leading brands and online stores — such as Fashion Nova, Jonathan Simkhai, and UGG — are all starting to offer installment payments to their customers. But how do…

We all know the famous Lindt chocolate, but here’s a story worth sharing! During the weekend, while walking through the aisles at Target, I noticed one staff member tiding-up and fixing the presentation of certain products. As I passed by him, however, I realized that he was actually wearing a…

During your #startup journey, you will probably get to a point where you’ll need to get businesses on board with you. Depending on each startup, these businesses may have a different role, but you’ll either want them to be your partners, vendors, or even clients. For me, during my time…

1. Introduction In the past couple of years, the gig economy, specifically the food-delivery sector, witnessed exponential growth, creating a severe effect on the nature of employment. The traditional framework of full-time stable individual work is now being challenged by on-demand freelance hire. Consequently, various benefits and protections usually enjoyed by employees…