Travis BiecheleinStories by El DoradoWhat You (Should) Look For In An Ad AgencyFinding a good agency is tough. It can feel like every agency has the same pitch… And when everyone says the same things, no one sticks…·4 min read·Oct 23, 2020----
Travis BiecheleinStories by El DoradoPaying (For) Attention — Part 3: Capturing & Holding, With AdsIs it possible to capture meaningful attention these days online?·6 min read·Aug 27, 2020--1--1
Travis BiecheleinStories by El DoradoPaying (For) Attention — Part 2: The Multitasking MythMultitasking is a myth. Seriously.·4 min read·Aug 13, 2020----
Travis BiecheleinStories by El DoradoPaying (For) Attention, Part 1: The “Goldfish”Five years ago, in 2015, Microsoft published its findings from a study on concentration. The conclusion? Goldfish > Humans…4 min read·Jul 22, 2020----
Travis BiecheleinStories by El DoradoCharacters vs. Buyer Personas — Which One Is Right?We’ve all read headlines like the following.4 min read·Jun 27, 2020----
Travis BiecheleinStories by El DoradoNot Dead Yet: The Agency-Client RelationshipThose of us in the world of marketing and advertising have heard it for years. The “agency of record” client relationship is dead. Sounds…·4 min read·Oct 15, 2019--1--1
Travis BiecheleWhy Are We So Islamophobic?This week, I had a life changing experience. A lecture that will forever be etched into my brain.7 min read·Mar 31, 2017----
Travis BiecheleFurious Fingers: My First PostA bit about why I’m going from reader to reader+writer.3 min read·Jan 6, 2017----