Travis BiecheleinStories by El DoradoWhat You (Should) Look For In An Ad AgencyFinding a good agency is tough. It can feel like every agency has the same pitch… And when everyone says the same things, no one sticks…Oct 23, 2020Oct 23, 2020
Travis BiecheleinStories by El DoradoPaying (For) Attention — Part 3: Capturing & Holding, With AdsIs it possible to capture meaningful attention these days online?Aug 27, 20201Aug 27, 20201
Travis BiecheleinStories by El DoradoPaying (For) Attention — Part 2: The Multitasking MythMultitasking is a myth. Seriously.Aug 13, 2020Aug 13, 2020
Travis BiecheleinStories by El DoradoPaying (For) Attention, Part 1: The “Goldfish”Five years ago, in 2015, Microsoft published its findings from a study on concentration. The conclusion? Goldfish > Humans…Jul 22, 2020Jul 22, 2020
Travis BiecheleinStories by El DoradoCharacters vs. Buyer Personas — Which One Is Right?We’ve all read headlines like the following.Jun 27, 2020Jun 27, 2020
Travis BiecheleinStories by El DoradoNot Dead Yet: The Agency-Client RelationshipThose of us in the world of marketing and advertising have heard it for years. The “agency of record” client relationship is dead. Sounds…Oct 15, 20191Oct 15, 20191
Travis BiecheleWhy Are We So Islamophobic?This week, I had a life changing experience. A lecture that will forever be etched into my brain.Mar 31, 2017Mar 31, 2017
Travis BiecheleFurious Fingers: My First PostA bit about why I’m going from reader to reader+writer.Jan 6, 2017Jan 6, 2017