Although TELUS Digital has experienced exponential growth moving from a team of 20 to 450, the core principle of being driven by data has always remained the same: Principle 2.0: Value data over opinions The best decisions are those that are informed by customer and team member feedback. We build products with results we can measure…

For new TELUS Digital team members, the ‘state of the nation’ address might sound like something highly political — it’s quite the opposite. The state of the nation can be likened to a tribe pep rally. Team members, managers and external partners all gather together to get pumped up, not…

According to the SAP Digital Transformation Executive Study, 80% of companies that have embraced digital transformation have experienced increased profitability when compared to other companies. So why is it that only 21% of companies have completed their digital transformation? Digital transformation is difficult — and scaling this transformation alongside creating…

Two critical pillars of data transformation are technology and people. As companies start to realize the power and impact of data-driven decisions, People Experience teams (also known as Human Resources or People Operations) are expected to base their decisions on measurable outcomes. Within the scope of people experience, it’s possible…

What is SEO? What’s trending in SEO for 2018 and 2019? How do you rank number one in organic search? Who is the SEO Rapper? And what are the top recommendations to inspire, analyze, and optimize SEO performance within an enterprise organization? Our Content Manager, Chantelle Sukhu sat down with…

Collaboration can be hard. The real skill lies in making something that other people find attractive and enjoyable to use. In a previous post, I discussed how design systems can help organizations craft great experiences at scale. …

If you want performant applications for good SEO and customer experience, move to Adobe Launch (async). You’ll need to plan for it, bring a core analytics implementation team (platform devs, analysts and analytics devs) together for a hackathon, execute and be prepared to do some cleanup. If you’re new to…

This isn’t your typical summer job. Rather than scooping ice cream or supervising swimmers at the local beach, Griffin and Sam are preparing to give a comprehensive presentation on artificial intelligence and machine learning to more than 400 TELUS team members from across Canada. …

You might be asking yourself what is a Design Sprint? It’s not just centred around design and it’s not just a sprint (like a scrum sprint). So what is a design sprint? It is a fast-paced customer focused workshop that starts with an idea and accelerates to user testing in…