The past few weeks have been a rollercoaster ride for TELUS Digital team members, their families and our customers. It’s been far from “business as usual” during the COVID-19 pandemic. With mass closures and the need for practising social distancing, our team is working hard to protect our customers and team members as they access our digital services.

Our mission has always been to enable our customers and team members to do what they want easily. We want our team members to feel safe in their environment and empowered to step away from work to take care of themselves and…


Although TELUS Digital has experienced exponential growth moving from a team of 20 to 450, the core principle of being driven by data has always remained the same:

Principle 2.0: Value data over opinions

The best decisions are those that are informed by customer and team member feedback. We build products with results we can measure, informing our decisions with data rather than just listening to the loudest voice in the room.

As TELUS Digital and TELUS continue to grow, the Data & Insights team was faced with a challenge: how could we democratize data so team members felt empowered to access and action it quickly…


For new TELUS Digital team members, the ‘state of the nation’ address might sound like something highly political — it’s quite the opposite. The state of the nation can be likened to a tribe pep rally. Team members, managers and external partners all gather together to get pumped up, not only for the year’s deliverables but also to celebrate ways of working between team members. Do team members feel a sense of purpose in their work? Are they happy with the outcomes? Do they feel like they’re enabling a digital TELUS? …


According to the SAP Digital Transformation Executive Study, 80% of companies that have embraced digital transformation have experienced increased profitability when compared to other companies. So why is it that only 21% of companies have completed their digital transformation?

Digital transformation is difficult — and scaling this transformation alongside creating an engaging digital culture might be one of the most difficult issues companies face.

7 years ago, TELUS rose to this challenge by starting an incubator within their large organization and called it TELUS Digital. What started off as an experiment has now grown to 425 person operation passionate about…


Aamna with her team members

Two critical pillars of data transformation are technology and people. As companies start to realize the power and impact of data-driven decisions, People Experience teams (also known as Human Resources or People Operations) are expected to base their decisions on measurable outcomes. Within the scope of people experience, it’s possible to gather game-changing data around employee demographics, performance, onboarding and compensation. Because of this, many companies are making large investments in analytics, from tooling to hiring. If you and your team are ready to invest in people analytics, consider these four tips to get started:

1. Leverage the tools you already have

Before attempting to convince your…


What is SEO? What’s trending in SEO for 2018 and 2019? How do you rank number one in organic search? Who is the SEO Rapper? And what are the top recommendations to inspire, analyze, and optimize SEO performance within an enterprise organization?

Our Content Manager, Chantelle Sukhu sat down with TELUS Digital’s SEO pros Maria Toribio, Daniel Crough and Josh Arndt to answer these burning questions and more.

Read the full interview to learn more about how this team is using exemplary best practices to improve every part of TELUS’ digital presence, from UX to design.

Chantelle: Let’s get this…


Collaboration can be hard. The real skill lies in making something that other people find attractive and enjoyable to use. In a previous post, I discussed how design systems can help organizations craft great experiences at scale. In this post, I’d like to go into more detail about how we addressed collaboration specifically and some of the implementation challenges we faced along the way.

Platform problems

In 2014, before we began on our design system journey, TELUS had a master CSS stylesheet fondly named Frogger. This gave outcome teams a Bootstrap-esque arsenal of buttons, form styles, etc, that they could use to…


If you want performant applications for good SEO and customer experience, move to Adobe Launch (async). You’ll need to plan for it, bring a core analytics implementation team (platform devs, analysts and analytics devs) together for a hackathon, execute and be prepared to do some cleanup.

If you’re new to the TELUS Digital ecosystem, you likely won’t be familiar with our data stack; for a quick overview of that check out this post.

It’s widely known that performant applications rank better on Google and intuitively, we know people don’t like to wait for websites to load. …


This isn’t your typical summer job. Rather than scooping ice cream or supervising swimmers at the local beach, Griffin and Sam are preparing to give a comprehensive presentation on artificial intelligence and machine learning to more than 400 TELUS team members from across Canada. Griffin shares that he’s, “a little bit nervous.”

Griffin is a computer engineering student at the University of Toronto, completing a co-op position with TELUS Digital. Griffin started the summer with an ambitious project — to use artificial intelligence (AI) to transform customer insights into tangible outcomes. Griffin was tasked with developing application programming interfaces (APIs)…


You might be asking yourself what is a Design Sprint? It’s not just centred around design and it’s not just a sprint (like a scrum sprint). So what is a design sprint? It is a fast-paced customer focused workshop that starts with an idea and accelerates to user testing in only 5 days. In this post, I’ll give you a quick intro into a TELUS design sprint and if that gets you excited, there are a ton of resources to learn more about it.

A design sprint allows you to solve complex problems using strategy, innovation, behaviour science and design…

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