2019 was a great year to be a Product Marketer in SaaS. There was a huge focus on the evolution, elevation and celebration of the role. We saw the formation of the Product Marketing Alliance, which is a collective of more than 5,000 PMMs across the world, as well as the launch of the Product Marketing Summit conference series.

As we look forward to 2020, I’m predicting 4 trends we can expect to see as a continuation of the conversations and movements that began this year.

Matching PMM Compensation to Value

Pay has always been a sticky topic for Product Marketers, as its been difficult…


Photo by Drew Beamer on Unsplash

This post is Part 3 in the 5-part series The Power & Impact of Good Product Marketing.

One of the questions I get asked the most is, “What does a product marketer do, anyways?”

This is a tricky question to answer, as product marketing looks different at every organization. But, there are a few common threads that tie the role together.

In most cases, people’s perception of product marketers is shaped by the old world of product marketing. In the past, product marketing would be relatively hands-off in the product development lifecycle. A PMM would be handed a completed product…


Photo by ᴊᴀᴄʜʏᴍ ᴍɪᴄʜᴀʟ on Unsplash

This post is Part 2 in the 5-part series The Power & Impact of Good Product Marketing.

In the introduction to this series I claimed that product marketing is the linchpin to sustainable business growth. I argued that when product marketing is at the heart of your business you can access moments of momentum and reach new levels of growth.

Today we’ll discuss the first step in achieving this velocity: creating an intentional and strategic mandate for your product marketing team.

Why does your team exist? What types of problems will you tackle? Answering these questions upfront will allow you…


“Product marketing is the linchpin to sustainable business growth.”

Throughout all of my experience leading product marketing and growth strategies, I’ve seen a repeating pattern: product marketing is almost always misunderstood or under-utilized.

This is a shame, because I believe that product marketing is one of the most critical functions at a high-growth SaaS business.

I would even go so far as to say that product marketing is the linchpin to sustainable business growth.

So, if product marketing is this important, why is it misunderstood? What defines an effective PMM team? And how do you go about building one?

Should a PMM have an MBA or a communications degree…

Tamara Grominsky

Product marketing and growth leader. Director of Product Marketing at Unbounce and Ambassador for Product Marketing Alliance.

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