Product Marketing Alliance

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Div Manickam

Pricing: Do’s and Don’ts for Product Marketing

Pricing has the power to make or break your product — set the bar too high, and you’ll price your customers out of the market. Set your…

3d ago

Pricing: Do’s and Don’ts for Product Marketing

3d ago

Div Manickam

Competitive and Market Intelligence

When we embark on a new path or into a saturated market landscape, we want to carve out our own differentiation to stand out in the market…

May 31

May 31

Product Marketing Alliance

Don’t bring a go-kart to an F1 race: A roadmap for leveling up your competitive enablement program

This article is based on Justin Topliff’s brilliant talk at the Product Marketing Festival in 2021. He’s since taken on a new challenge as…

Oct 5, 2023

Don’t bring a go-kart to an F1 race: A roadmap for leveling up your competitive enablement program

Oct 5, 2023

Product Marketing Alliance

Market segment vs. target market: What’s the difference?

Product marketers (PMMs) love fancy terms. But all that jargon can get confusing fast. Market segmentation? Target markets? They sound…

Oct 2, 2023

Market segment vs. target market: What’s the difference?

Oct 2, 2023

Product Marketing Alliance

Unlock growth with these pricing power plays

As a product marketer, you’re uniquely placed to drive growth at your company, but where to begin? Should you focus on acquiring new…

Sep 28, 2023

A plant grows out of a jar full of coins

Sep 28, 2023

Div Manickam

The PMM team of our dreams

A team is a group of individuals coming together to make magic happen. That’s our dream team, our PMM team. My lucky 13. #winningtogether

Sep 26, 2023

Sep 26, 2023

Div Manickam

Positioning and messaging: The crux of the narrative

I love stories that connect and I love truly well positioned narratives. Easier said than done, says everyone in the world of product…

Aug 26, 2023

Positioning and messaging: The crux of the narrative

Aug 26, 2023

Product Marketing Alliance

Product manager vs. product marketer: What’s the difference?

There’s a fairly well-known saying that “product managers put products on the shelf and product marketers get products off the shelf,” and…

Aug 22, 2023

Aug 22, 2023

Product Marketing Alliance

Life as a VP of Product Marketing: The motivations, innovations (and aberrations!)

This article was adapted from Harvey’s intriguing interview on the Product Marketing Insider podcast.

May 18, 2023

Life as a VP of Product Marketing: The motivations, innovations (and aberrations!)

May 18, 2023

Div Manickam

GTM: Go-to-Market

What does GTM look like? Each team, company and product is unique, so GTM is unique, but that doesn’t take away the fact that GTM can make…

May 2, 2023

May 2, 2023

Pricing: Do’s and Don’ts for Product Marketing

Pricing has the power to make or break your product — set the bar too high, and you’ll price your customers out of the market. Set your…

Competitive and Market Intelligence

When we embark on a new path or into a saturated market landscape, we want to carve out our own differentiation to stand out in the market…

Don’t bring a go-kart to an F1 race: A roadmap for leveling up your competitive enablement program

This article is based on Justin Topliff’s brilliant talk at the Product Marketing Festival in 2021. He’s since taken on a new challenge as…

Market segment vs. target market: What’s the difference?

Product marketers (PMMs) love fancy terms. But all that jargon can get confusing fast. Market segmentation? Target markets? They sound…

Unlock growth with these pricing power plays

As a product marketer, you’re uniquely placed to drive growth at your company, but where to begin? Should you focus on acquiring new…

The PMM team of our dreams

A team is a group of individuals coming together to make magic happen. That’s our dream team, our PMM team. My lucky 13. #winningtogether

Positioning and messaging: The crux of the narrative

I love stories that connect and I love truly well positioned narratives. Easier said than done, says everyone in the world of product…

Product manager vs. product marketer: What’s the difference?

There’s a fairly well-known saying that “product managers put products on the shelf and product marketers get products off the shelf,” and…

Life as a VP of Product Marketing: The motivations, innovations (and aberrations!)

This article was adapted from Harvey’s intriguing interview on the Product Marketing Insider podcast.

GTM: Go-to-Market

What does GTM look like? Each team, company and product is unique, so GTM is unique, but that doesn’t take away the fact that GTM can make…

Editors

Richard King

Tamara Grominsky

Rebecca Geraghty

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By Product Marketing Alliance