The Blogfather | …Gasp!THOMSON. A holiday from hell, designed for you (oh, and tell us how we did)The Blogfather will certainly tell you how you did, Thomson. A quite staggering example of how a brand can get the customer experience so…Jul 19, 2017Jul 19, 2017
The Blogfather | …Gasp!VIDEOS & AWARDS.As the clean-up operation starts after the Cannes Lions jolly, The Blogfather spends far too much time on YouTube watching videos, in an…Jun 28, 2017Jun 28, 2017
The Blogfather | …Gasp!HELLO TROUBLE. Cross the line, and you could reap the rewardsNever one to shy away from a spot of bother, The Blogfather looks at some brands who have been seen stepping out with controversy this…May 30, 2017May 30, 2017
The Blogfather | …Gasp!BUILDING A BRAND. You need a fundamental purpose, and there’s no quick fixThe Blogfather gets inspired by some words from an advertising legend, and looks at what it takes to build a brand.May 18, 2017May 18, 2017
The Blogfather | …Gasp!TECH. Is it all just a load of fancy, shiny Bollocks?The Blogfather puts on his irreverent boxing gloves and lands one on the chops of Tech, and gives Will.i.am a pounding.May 3, 2017May 3, 2017
The Blogfather | …Gasp!ONLINE FIRESTORMS. Pepsi & United Airlines: A tale of two f**k ups.A couple of weeks on, The Blogfather deconstructs the recent Pepsi ad to glean some useful nuggets of insight, before laying into United…Apr 20, 2017Apr 20, 2017
The Blogfather | …Gasp!FAKERY & DECEIT. Is Digital Advertising about as useful as a poster for a pantomime in Spring?The Blogfather concludes his Digital Advertising Trilogy, writes a bit of fake news, and encounters a pantomime in Spring.Apr 6, 2017Apr 6, 2017
The Blogfather | …Gasp!SIGNALLING. Is your brand messaging being undermined by the signals you are unwittingly giving off?The Blogfather reminisces on a night at the theatre, which leads him to delve into the psychological curiosity that is signalling in…Mar 9, 2017Mar 9, 2017
The Blogfather | …Gasp!CAMBRIDGE ANALYTICA. Charlatans or pioneers of Big Data and the digital revolution?It may sound like the name of a shit font, but could the work being done by Big Data company Cambridge Analytica lead to major advances in…Feb 23, 2017Feb 23, 2017
The Blogfather | …Gasp!BANKS & BEER GIANTS. How not to write a case study, and be wary of a change in brand tone of voice.A piece of seemingly unlabelled sponsored content, and a beer giant with the duplicity of a politician, annoy The Blogfather this week.Feb 16, 2017Feb 16, 2017