The Blogfather | …Gasp! – Medium

The Blogfather | …Gasp!

The Blogfather | …Gasp!

THOMSON. A holiday from hell, designed for you (oh, and tell us how we did)

The Blogfather will certainly tell you how you did, Thomson. A quite staggering example of how a brand can get the customer experience so…

Jul 19, 2017

THOMSON. A holiday from hell, designed for you (oh, and tell us how we did)

Jul 19, 2017

The Blogfather | …Gasp!

VIDEOS & AWARDS.

As the clean-up operation starts after the Cannes Lions jolly, The Blogfather spends far too much time on YouTube watching videos, in an…

Jun 28, 2017

VIDEOS & AWARDS.

Jun 28, 2017

The Blogfather | …Gasp!

HELLO TROUBLE. Cross the line, and you could reap the rewards

Never one to shy away from a spot of bother, The Blogfather looks at some brands who have been seen stepping out with controversy this…

May 30, 2017

HELLO TROUBLE. Cross the line, and you could reap the rewards

May 30, 2017

The Blogfather | …Gasp!

BUILDING A BRAND. You need a fundamental purpose, and there’s no quick fix

The Blogfather gets inspired by some words from an advertising legend, and looks at what it takes to build a brand.

May 18, 2017

May 18, 2017

The Blogfather | …Gasp!

TECH. Is it all just a load of fancy, shiny Bollocks?

The Blogfather puts on his irreverent boxing gloves and lands one on the chops of Tech, and gives Will.i.am a pounding.

May 3, 2017

TECH. Is it all just a load of fancy, shiny Bollocks?

May 3, 2017

The Blogfather | …Gasp!

ONLINE FIRESTORMS. Pepsi & United Airlines: A tale of two f**k ups.

A couple of weeks on, The Blogfather deconstructs the recent Pepsi ad to glean some useful nuggets of insight, before laying into United…

Apr 20, 2017

ONLINE FIRESTORMS. Pepsi & United Airlines: A tale of two f**k ups.

Apr 20, 2017

The Blogfather | …Gasp!

FAKERY & DECEIT. Is Digital Advertising about as useful as a poster for a pantomime in Spring?

The Blogfather concludes his Digital Advertising Trilogy, writes a bit of fake news, and encounters a pantomime in Spring.

Apr 6, 2017

FAKERY & DECEIT. Is Digital Advertising about as useful as a poster for a pantomime in Spring?

Apr 6, 2017

The Blogfather | …Gasp!

SIGNALLING. Is your brand messaging being undermined by the signals you are unwittingly giving off?

The Blogfather reminisces on a night at the theatre, which leads him to delve into the psychological curiosity that is signalling in…

Mar 9, 2017

Mar 9, 2017

The Blogfather | …Gasp!

CAMBRIDGE ANALYTICA. Charlatans or pioneers of Big Data and the digital revolution?

It may sound like the name of a shit font, but could the work being done by Big Data company Cambridge Analytica lead to major advances in…

Feb 23, 2017

CAMBRIDGE ANALYTICA. Charlatans or pioneers of Big Data and the digital revolution?

Feb 23, 2017

The Blogfather | …Gasp!

BANKS & BEER GIANTS. How not to write a case study, and be wary of a change in brand tone of voice.

A piece of seemingly unlabelled sponsored content, and a beer giant with the duplicity of a politician, annoy The Blogfather this week.

Feb 16, 2017

Feb 16, 2017

The Blogfather | …Gasp!

The Blogfather | …Gasp!

A man of murky, unknown origins, The Blogfather strives to get his crowbar wit and insight right under and into the current issues of the day. #marketing

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