The ConsultancyGroupTIKTOK AND LUXURY: A MARRIAGE WORTH MILLIONS (OF SUBSCRIBERS)!A year after launching its channel in September 2020, the French house Louis Vuitton surpassed one million followers. Gucci and Dior also…Apr 25, 2022Apr 25, 2022
The ConsultancyGroupEXPANDING INTO THE VIRTUAL WORLD: WELCOME TO THE METAVERSEIt’s Tuesday, you’ve spent your day jumping from one conference room to another, with a short coffee break during which your colleague…Jan 25, 2022Jan 25, 2022
The ConsultancyGroupNFT: A NEW ART MEDIUM OR PASSING FAD? PART 2THE CRAZE CONTINUES: FROM CRYPTOKITTENS TO PET ROCKS, PASSING THROUGH CRYPTOPUNKSNov 16, 2021Nov 16, 2021
The ConsultancyGroupNFT: A NEW ART MEDIUM OR PASSING FAD? PART 1How did you react when Twitter CEO Jack Dorsey sold an NFT of his first tweet — the first tweet ever in the history of tweets — for over…Nov 16, 2021Nov 16, 2021
The ConsultancyGroup“How did a cookie tell the internet that I wanted a bike?”On 26 April 2021, blood pressure spiked for online advertisers as Apple released iOS 14.5, adding the long-awaited App Tracking…Oct 27, 2021Oct 27, 2021
The ConsultancyGroupIs VAR a game changer or a game killer?If 2020 taught us anything, it’s that digital viewing platforms will grow and technology will take a predominant place across all sports…Feb 9, 2021Feb 9, 2021
The ConsultancyGroupThe Secret to a Forever BrandCreating a brand to reflect a business is one of the most important missions every entrepreneur has to tackle when starting a company…Dec 1, 2020Dec 1, 2020
The ConsultancyGroupAthletes’ sponsorships: the curious case of NeymarIn 2018, our article Federer and the golden nugget: the value of athletic sponsorship honed in on the art of finding a perfect fit between…Oct 14, 2020Oct 14, 2020
The ConsultancyGroupLocal marketing: how the pandemic reinforced digital and localUnfortunately, we can’t read the tea leaves of medicine and government data but it’s safe to say that COVID-19 and its recessionary impacts…Oct 6, 2020Oct 6, 2020
The ConsultancyGroupeSports, a billion-dollar industry Part 3: Global sponsorship and the way forwardOf the USD1.5 billion worldwide eSports market, investors account for 50 per cent and sponsors/advertisers are close behind at 35 per cent…Jul 21, 2020Jul 21, 2020
