The CSI GroupThe Power of Social Proof for BrandsSocial proof can be one of the mightiest weapons in your marketing arsenal, but it can also backfire if you’re not careful.Mar 11, 2019Mar 11, 2019
The CSI GroupCan You Balance Data and Creativity to Create Better Marketing Campaigns?In the marketing world, there is a huge, ever-growing divide between creativity and data-driven marketing.Mar 4, 2019Mar 4, 2019
The CSI GroupHow to Create Dynamic Video Ads for a More Personalized Brand ExperienceFeb 14, 20191Feb 14, 20191
The CSI GroupHow to Create a Data-Driven Video Strategy that Makes an ImpactCustomer data is abundant these days. Some even say it’s overabundant. There is no shortage of ways to find, collect, analyze, and utilize…Feb 5, 2019Feb 5, 2019
The CSI GroupAre Micro-Influencers Right for Your Brand?Micro-influencers offer the potential for your brand to connect with a niche audience without costing your entire marketing budget.Jan 18, 2019Jan 18, 2019
The CSI GroupCreating Meaningful Branded Experiences in the Attention EconomyJan 11, 2019Jan 11, 2019
The CSI GroupThe Purpose of Company Culture Videos (and 4 Stellar Examples)None of us are strangers to the term “company culture.” But it’s not just some fancy buzzword. It’s something that has a far-reaching…Jan 11, 2019Jan 11, 2019
The CSI GroupMaking Company Culture the Heart of Your Marketing ProgramCompany culture can be one of the sharpest arrows in a marketer’s quiver. It’s an extension — or perhaps the source — of your brand’s…Dec 28, 2018Dec 28, 2018
The CSI GroupYes, You Need to Start Listening to What People Say About Your BrandWhat a time it is to be alive and in the marketing business, huh? With over 4 billion Internet users worldwide (over 3 billion of whom are…Nov 23, 2018Nov 23, 2018
The CSI Group5 Pivotal Video Marketing Trends Brands Can’t Afford to IgnoreWhen it comes to building your brand, you can’t sleep on video content. At this point, continuing to do so could actually be detrimental to…Nov 15, 2018Nov 15, 2018