marc @ thefiddlefactor.comThe Unbreakable Bond: Why Your Brand Promise MattersIn the loud and crowded marketplace, brands fight tooth and nail for a sliver of consumer attention. But what makes someone choose you over…May 27May 27
marc @ thefiddlefactor.comBeyond the Blast: Unveiling the Power of EDM for Smarter BrandingIn today’s digital landscape, email marketing remains a powerful tool for brand engagement. But within this realm exists a distinction…May 21May 21
marc @ thefiddlefactor.comSiddhartha: A Journey of Self-Discovery and BrandingHerman Hesse’s “Siddhartha” is not only a literary masterpiece but also a profound exploration of the human quest for meaning and…May 13May 13
marc @ thefiddlefactor.comUnveiling Your Brand: Strategic Direction vs. Strategic ImpressionAs a solopreneur in a bustling startup scene, building a strong brand is crucial. But with limited resources, it’s easy to get caught up in…May 6May 6
marc @ thefiddlefactor.comBeyond Keywords: How Generative AI is Reshaping Brand CommunicationThe way we search for information is undergoing a significant transformation. Google, the undisputed king of keyword-based search, is…Apr 29Apr 29
marc @ thefiddlefactor.comSaturn/MediaMarkt attacks Amazon with lightning-fast delivery: “We deliver within 90 minutes”Saturn/MediaMarkt attacksAmazon with lightning-fast delivery: “We deliver within 90 minutesApr 15Apr 15
marc @ thefiddlefactor.comNew Milestone in Branding History: Berlin Techno Scene is Now UNESCO World Culture HeritageA groundbreaking decision by UNESCO has officially recognized the Berlin techno scene as a world cultural heritage.Apr 15Apr 15
marc @ thefiddlefactor.comIn the world of branding, imagery plays a crucial role.We are talking about connotative and denotative images.Apr 8Apr 8
marc @ thefiddlefactor.comAttentional Blindness: How We Understand Messages Despite Communication Process ErrorsOur brain is a marvel of information processing.Apr 1Apr 1
marc @ thefiddlefactor.comNew Milestone in Branding History: Berlin Techno Scene is Now UNESCO World Culture HeritageA groundbreaking decision by UNESCO has officially recognized the Berlin techno scene as a world cultural heritage.Mar 25Mar 25