Co-authored by Giada Sun, Harri Lin.

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Image credit to Jack Sparrow

Imagine you just started your own retail shop and would like to increase sales, maximize profit, and clear up inventory by creating a promotion. You noticed that your competitors utilize various displays of discount tags in their stores. You want to understand the reasons behind their decisions and hope to find the best method of showing the discount message to your consumers for certain items.

My friend Giada Sun, Heather Hsueh, and I did some research to explore how customers perceive the information on different discount tags. …

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