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Yellow Fishes

Yellow Fishes

The Art & Science of Logo Design

In today’s visual world, your brand’s logo design can be all the difference between success and struggle of your brand. A logo is the face…

May 10, 2019

May 10, 2019

Yellow Fishes

How Packaging Design Influences Buying Behaviour

How often does it happen that you are looking for a particular product at the supermarket and you go around the aisle a number of times…

Apr 26, 2019

How Packaging Design Influences Buying Behaviour

Apr 26, 2019

Yellow Fishes

4 Important Elements of Packaging Design

Packaging is known to be the identity of a product. It is extremely important for your product to get noticed amongst the hundreds of…

Apr 19, 2019

4 Important Elements of Packaging Design

Apr 19, 2019

Yellow Fishes

Difference between Logo and Brand Identity

People often use Logo and Brand Identity loosely and interchangeably. Logo is not the same as Brand Identity, although they are very…

Apr 17, 2019

Apr 17, 2019

Yellow Fishes

Evolution of Colours and their Role in Brand Identity

It is believed artists invented pigments using a combination of soil, animal fat, burnt charcoal, and chalk as long as 40,000 years ago…

Apr 17, 2019

Apr 17, 2019

Yellow Fishes

Why is it important to determine your Brand Values?

“Marketing is about values. It’s a complicated and noisy world, and we’re not going to get a chance to get people to remember much about…

Apr 17, 2019

Apr 17, 2019

Yellow Fishes

Why is Tone of Voice important?

A German Philosopher (Friedrich Nietzsche) once said ‘We often refuse to accept an idea merely because the tone of voice in which it has…

Apr 17, 2019

Apr 17, 2019

Yellow Fishes

Why brands should narrow their focus?

For ages, one question that has haunted entrepreneurs is ‘Should I improve my offerings (and not expand)?’ You must be thinking this is…

Apr 17, 2019

Why brands should narrow their focus?

Apr 17, 2019

Yellow Fishes

Types of Brand Architecture

Brand Architecture, is an important Brand Strategy tool that studies and defines the relationship of parent brand with its various child…

Oct 20, 2016

Oct 20, 2016

Yellow Fishes

Types of Emotional Benefits

Let’s start with an experiment. Melt a Toblerone and mould it into a slab. Ask a friend to taste it and observe their reaction. Most…

Aug 11, 2016

Types of Emotional Benefits

Aug 11, 2016

Yellow Fishes

Yellow Fishes

Yellow Fishes is premier Branding Agency that builds passionate Global Brands. Headquartered in: Mumbai, India www.YellowFishes.com

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