Gary King is a straight-talking Yorkshireman who has spent over 30 years in business, tackling just about every issue you’re likely to encounter. With three successful businesses under his belt and having mentored hundreds of SMEs as well as performed at MD level with large global corporates, what he’s learnt along the way is what really matters to business owners – and he believes that to be having the freedom to choose. The freedom to choose when to work, when to spend time with their family and friends, and how much to pay themselves to deliver the lifestyle they desire.